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SaaS

MQL vs SQL: How to Stop Wasting Time on the Wrong Leads

Most teams trip up on the handoff between MQLs and SQLs. Not because it’s complicated, but because they treat all leads the same. This post breaks down the difference, why it matters, and how to avoid the sales-marketing blame game. You’ll learn practical ways to define criteria, score leads, and use AI tools like Ava to speed up the process.

August 19, 2025
By
Irina Maltseva
SaaS

What Is an Inbound Sales Funnel? (And Why AI SDRs Belong in Yours)

Inbound sales funnels help teams stop wasting energy on the wrong prospects and start attracting the right ones. Instead of pushing, you guide buyers with useful content, automation, and AI-driven support. With modern tools, you can personalize outreach, qualify leads faster, and create frictionless experiences.

August 19, 2025
By
Irina Maltseva
Search engine optimization

SE Ranking vs Ahrefs: Tried Both, Here’s What We’d Pick

We’ve been using both SE Ranking and Ahrefs for our SEO projects, and each has its own strengths. SE Ranking is our go-to for ongoing monitoring, content tracking, and quick insights, while Ahrefs shines when we need deep competitor research and a huge backlink database. In this post, we compare both tools so you can see which one matches your needs.

August 14, 2025
By
Irina Maltseva
SaaS

12 Real B2B Growth Strategies for Real Results

Growing a B2B company isn’t for the faint of heart, especially in today’s competitive landscape. At ONSAAS, we’ve tested real-world strategies and learned from founders and growth leaders who are in the trenches every day. This guide shares what’s actually working now, from refining your ICP and value proposition to building authentic partnerships and running data-driven outreach.

August 15, 2025
By
Gayathri Gopalan
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