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Search engine optimization

SEO vs AEO: Key Differences and How to Do Both

SEO gets you ranked. AEO gets you cited. This guide breaks down the difference between the two disciplines, when to prioritize each, and how to build a measurement system that tracks both — so you're visible in traditional search results and in the AI-generated answers that are increasingly replacing them.

June 25, 2026
By
Irina Maltseva
SaaS

Top Writesonic Alternatives: Honest Comparison Guide

What gets measured gets optimized — and most teams aren't measuring the right things when it comes to AI search. This guide breaks down how to track AI crawler activity, set up AI referral traffic in GA4, and turn crawl data into a prioritized action list for improving how AI systems read and cite your content.

June 25, 2026
By
Irina Maltseva
Search engine optimization

How to Measure AI Crawler Traffic (And What to Do With It)

AI crawlers are already visiting your site — but without the right setup, you have no visibility into which pages they're reading, which they're skipping, and …AI crawlers are already visiting your site — but without the right setup, you have no visibility into which pages they're reading, which they're skipping, and whether your content is actually getting cited. This guide covers four methods for measuring AI crawler traffic, from server logs and GA4 to CDN analytics and anomaly detection, plus a practical framework for turning that data into fixes.

June 29, 2026
By
Irina Maltseva
Search engine optimization

How to Optimize Content for AI Search (AEO & GEO Guide)

Claude responded: AI search engines synthesize answers rather than rank pages, so getting cited requires content structured for extraction, schema markup, and a technical layer …AI search engines synthesize answers rather than rank pages, so getting cited requires content structured for extraction, schema markup, and a technical layer AI crawlers can actually read. This guide covers five practical steps — from answer-first writing and FAQPage schema to off-site distribution and fixing crawler access — plus how to measure whether any of it is working.

June 25, 2026
By
Irina Maltseva
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