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Editor’s Marketing Software Picks For 2023

Here are the best marketing tools by category, carefully tested and reviewed by our marketing experts.

Categories

Features
9/10
Ease of Use
8/10
Pricing
10/10
Customer Support
10/10
More details:
Every SEO analysis and marketing tool you need on board, including some PPC tools.
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Features
10/10
Ease of Use
6/10
Pricing
7/10
Customer Support
10/10
More details:
Do SEO, content marketing, PPC and social media marketing from just one platform.
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Features
8/10
Ease of Use
10/10
Pricing
10/10
Customer Support
9/10
More details:
Structure the article, get a list of relevant keywords, and receive feedback on on-page optimization.
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Features
8/10
Ease of Use
7/10
Pricing
8/10
Customer Support
10/10
More details:
Social media management tool that offers scheduling, publishing, analytics features.
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Features
8/10
Ease of Use
9/10
Pricing
9/10
Customer Support
10/10
More details:
Social media planning and content management platform for teams of all sizes.
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Features
10/10
Ease of Use
8/10
Pricing
7/10
Customer Support
9/10
More details:
Our all-in-one social media management platform for companies of all sizes.
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Features
6/10
Ease of Use
9/10
Pricing
6/10
Customer Support
10/10
More details:
Helps to track, analyze, and convert your visitors into buyers. Provides services for e-commerce.
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Features
7/10
Ease of Use
10/10
Pricing
10/10
Customer Support
10/10
More details:
Website optimization and visitor engagement tool that provides heatmaps and session recordings.
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Features
10/10
Ease of Use
8/10
Pricing
9/10
Customer Support
10/10
More details:
Web analytics and feedback tool that helps businesses understand user behavior.
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Have questions?

What’s email marketing software?

Email marketing software is a tool used by businesses and organizations to manage and automate the process of sending emails to their customers, prospects, and subscribers.

This software typically includes features such as email design templates, mailing list management, automation of email campaigns, reporting and analytics, and A/B testing.

The goal of email marketing software is to help organizations efficiently reach and engage with their target audience through effective email communication, build relationships, and drive business growth.

Which email marketing software is the best?

The "best" email marketing software for a particular organization will depend on a number of factors, including the size of the company, the number of subscribers, the type of emails being sent, and the budget. Some of the most popular email marketing software include:

  1. ActiveCampaign - a comprehensive marketing automation platform that includes email marketing as one of its core features. It is known for its robust automation capabilities, including a visual automation builder, and also offers features such as CRM, e-commerce, and sales automation. It's a popular choice for businesses that need a full-featured marketing automation solution.
  2. GetResponse - an email marketing platform that is designed to help businesses and organizations engage with their target audience and grow their business. It offers a wide range of features that make it easy to create, send, and track emails, as well as automate complex campaigns.
  3. MailerLite - a user-friendly and affordable email marketing platform that is known for its simplicity and flexibility. It offers a wide range of features, including automation, landing pages, and form builders, and is a popular choice for small businesses and bloggers.

What’s marketing automation software?

Marketing automation software is a tool or platform that helps businesses automate and streamline their marketing tasks and processes. It is designed to help companies more efficiently target and engage with their audience, manage their campaigns, and analyze their results.

The software typically includes features such as email marketing, lead nurturing, lead scoring, social media management, and customer segmentation, among others.

With marketing automation software, businesses can automate repetitive tasks and focus on higher-level strategy, which can lead to increased efficiency, improved customer engagement, and higher conversion rates.

What’s the best marketing automation software?

There is no single "best" marketing automation software, as the ideal platform for a business will depend on its specific needs, budget, and goals. Some popular options to consider include HubSpot, ActiveCampaign, and Keap. It's important to carefully evaluate the features and pricing of each option to determine which one is the best fit for your business.

Why use SEO tools?

SEO tools can be used to analyze and optimize websites for search engines, which can help improve their rankings in search results and drive more traffic to the site. These tools can provide insights into keywords, backlinks, and other factors impacting a site's search visibility. By using SEO tools, businesses, and website owners can make data-driven decisions about their SEO strategy and improve their overall online presence.

What are the best SEO tools?

There are many SEO tools available that can be helpful for different aspects of search engine optimization. Some of the most popular and effective tools include:

  1. Google Analytics
  2. Google Search Console
  3. Semrush
  4. Ahrefs
  5. Moz
  6. Surfer
  7. SE Ranking

However, it's important to note that the "best" SEO tools may vary depending on your specific needs and goals. It's best to explore different options and find the ones that work best for you.

What is the best social media management tool?

There are many social media management tools available, and the "best" tool may vary depending on your specific needs and goals. Some of the most popular and effective social media management tools include:

  1. Hootsuite
  2. Buffer
  3. Sprout Social
  4. Planable
  5. NapoleonCat

These tools can help you manage multiple social media accounts, schedule and publish content, monitor social media activity, analyze performance, and more. It's important to evaluate your specific needs and budget, as well as the features and capabilities of each tool, to determine which one is the best fit for you.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

CRO involves a variety of techniques, including analyzing user behavior and testing different variations of website elements such as headlines, images, copy, forms, and calls-to-action (CTAs) to determine what changes will improve the conversion rate.

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