ActiveCampaign is an effective marketing automation platform that offers a range of features and tools useful in email marketing. Its offerings include lead generation, customer relationship management, and sales automation. It's a popular choice among businesses of all sizes, but it may not be the right fit for everyone.
So if you're looking for ActiveCampaign competitors, we've got you covered! Here, we will look at some of the best ActiveCampaign alternatives for 2023 to suit your business' unique needs and budget.
It's no secret that ActiveCampaign is probably the most famous of the bunch as an email marketing software tool. And while it has proven itself to be reliable and effective, some features (or lack thereof) may only suit some.
ActiveCampaign users have often complained of the lack of freemium pricing plans and more expensive paid plans when compared to other providers. Additionally, there's no transactional email server on ActiveCampaign, nor is there an opportunity to export contact lists. Users have also clamored for an overall software upgrade to keep up with demanding features. All this and more make seeking an ActiveCampaign alternative a pressing business need.
Among email marketing platforms, few offer so much with so little like Moosend. It's a highly professional, all-in-one tool that features a drag-and-drop editor, several templates, detailed reporting, a landing page builder, marketing automation tool, and many more at just $9 per month. But that's not the best part! Moosend offers unrivaled reporting, the likes of which are not seen in ActiveCampaign, with geolocation, click maps, and even income from email marketing campaigns and clients.
Users have also praised its ability to monitor unforeseen issues faster than other platforms and offer a sound method for analyzing the best online marketing strategies. Overall, it is one of the best ActiveCampaign alternatives if you need automated workflows at a reasonable price.
Small and medium businesses.
Brevo prides itself on being the only multipurpose digital marketing platform that enables a plenty of businesses, both big and small, to develop client connections through transactional messaging, marketing automation, drip campaigns and end-to-end digital marketing campaigns.
Overall, the eye-watering features of this tool punch above its weight especially considering the price. Its email editor is one of the most user-friendly of any digital marketing platform and its swift customer support system is sure to make you at ease.
Users can easily leverage customer data on this platform to enhance all interactions and facilitate solid relationships with current and potential customers.
Small and medium businesses.
Keap is a CRM platform that is small-business oriented (best suited for businesses with about 1-24 employees). Its e-commerce capabilities and commitment to entrepreneurial success makes it one of the best ActiveCampaign alternatives. New e-commerce businesses searching for an all-encompassing solution can look to the platform's integration of sales and marketing automation for forward-leaning solutions.
With the use of sales and email marketing automation software working in tandem with its CRM, customers may develop scalable procedures that maximize productivity. Additionally, e-commerce firms would be delighted with Keap’s inclusion of invoicing and native payment processing.
Keap’s simple automation also adds speed to the mix by reducing the need for human effort in follow-up texts. It also promptly logs new leads once they submit a form on your landing page. This, some users claim, saves them up to 10 hours weekly.
Even though it has more expensive pricing plans compared to ActiveCampaign alternatives, you get pretty good value for your money.
Entrepreneurs and e-commerce enterprises.
MailerLite is an email service that comes with the basic management tools your company needs to increase the number of subscribers and widen its reach.
This all-in-one email marketing tool helps businesses design, automate, and monitor personalized email campaigns that produce fruitful outcomes.
MailerLite features like the drag-and-drop newsletter editor and photo editing help to simplify the intricate procedures involved in creating email campaigns. Users have commended its comprehensive yet easy-to-use interface, as first-timers can easily create email campaigns and perform A/B tests without any setbacks.
MailerLite's 'Free Forever' plan is one of the most robust of any digital marketing platform as it includes a single trigger automation, landing page builder, and survey maker. The above and more make MailerLite shine as a superb ActiveCampaign alternative.
Freelancers and digital creators.
GetResponse is an email marketing tool that combines robust capabilities with an easy-to-use UI. It offers sophisticated segmentation and customization options as well as unmatched email deliverability for all users. Speaking of segmentation, GetResponse allows you to portion your client lists into groups based on location, client information, customer interaction, and more. Its sophisticated contact management capabilities further complement this feature as well. With this tool, you can build segments from search results based on specific parameters and switch contacts across lists.
GetResponse enables webinar creation either on its platform or in connection with webinar software which would prove invaluable for event organizers. Other features like its autoresponder function and round-the-clock live chat help GetResponse stay true to its name and strengthen its reputation as a go-to ActiveCampaign alternative.
Online marketers, solopreneurs, and large companies.
First established in 1998, Aweber is a great choice for starters. It combines functionality with usability to make it perfect for email marketers of all experience levels. Although browsing the interface can be complicated, learning how to design and improve campaigns takes little time.
Aweber provides support for subscriber segmentation and administration, mobile-friendly HTML email newsletters, and website signup forms while having unrivaled automation workflows. It also supports RSS-to-email functionality, autoresponder programs, and advanced sales tracking on a scale not seen in other ActiveCampaign alternatives.
Without leaving the AWeber interface, users can create graphic elements for their email marketing campaigns. It also has a Smart Designer feature taht can help analyze your website or social media accounts.
Aweber's template designs are richer than most ActiveCampaign alternatives, with about 700 designs available. As a result, it's a great tool if you have a small or reserved contact list.
Small and medium businesses.
ConvertKit is an email marketing tool specifically designed for content creators and bloggers. With its simple and effective automation builders and automation tools, user-friendly opt-in builders, and first-rate support, ConvertKit stands out as a viable ActiveCampaign alternative. Its deliverability rate stands at an estimated 84%! It currently boasts a clientele of half a million creators and sends about half a billion emails monthly!
Although everything is a little more expensive, it's worth it if you fall into their target market. This may be why established businesses or blogs with a consistent income stream benefit the most from it. As such, small businesses and newly launched blogs that need to monetize their internet presence may need to look into more affordable alternatives.
Bloggers and content creators.
Having been in the game since 1995, Constant Contact has evolved to become one of the most widely used digital marketing platforms. Constant Contact boasts a marketplace with around 400 applications and connections for even the most specialized items. It features excellent data reporting and analytics, tremendously useful for tracking which emails receive positive feedback.
In addition, it offers some of the highest deliverability rates of any digital marketing platform, and like Convertkit, it too is tailored towards small businesses.
One of its most unique features is its event management capabilities allowing you to monitor event tickets and registrations, making it suitable for event planners. However, you should note that this feature comes with its costs. Nevertheless, from a consumer and a creative perspective, it's a sound ActiveCampaign alternative.
Event planning and organization.
SendX only came into being in 2016 as an email marketing solution. Although being a newbie in the email marketing world, this platform is not lacking in its abilities. This is evident in the fact that over 3,000 companies utilize it despite spending less than 7 years in the market.
For starters, its cheap plans make it one of the most cost-friendly ActiveCampaign alternatives. In addition, the Business plan comes fully equipped with a landing page builder, time zone delivery, autoresponders, email automation, and a smart send function that leverages historical data to send your emails promptly.
SendX is not one of those all-encompassing email marketing platforms. It makes no attempt to integrate CRM features with email marketing. Rather, it emphasizes straightforward all-around email marketing. Consequently, you may think of it as a simple SaaS solution created for novice users that want maximum email marketing effectiveness. Its simplicity and efficiency make it a great ActiveCampaign alternative.
Bloggers and small businesses.
HubSpot focuses on developing inbound customer traffic and custom reporting setting it apart from ActiveCampaign and other digital marketing platforms. Moreover, its variety of management tools for inbound marketing, lead generation, sales enablement, and customer support, coupled with a user-friendly interface, make HubSpot the premier CRM automation and email marketing platform.
The powerful CRM system allows you to manage your leads and customers, as well as track and analyze your sales and marketing efforts.
HubSpot also has a range of integrations with popular management tools like Google Analytics, Salesforce, and Adobe Creative Cloud, making it a versatile platform for businesses of all sizes.
Businesses of all sizes.
Although the aforementioned digital marketing platforms are all sound substitutes for ActiveCampaign, your choice of one would depend on your intended use and line of business.
If you're looking for an affordable, all-in-one ActiveCampaign alternative with amazing customer support, your best bet is Brevo (SendInBlue). It offers all the features of ActiveCampaign and more while being less expensive. Another option is SendX, with its even broader features.
If you crave high deliverability rates, GetResponse is the best option. HubSpot is renowned for its excellent customer relationship management and advanced reporting capabilities, making it ideal for sales and marketing.
The other ActiveCampaign competitors all have their strengths, and as highlighted earlier, your choice would depend on what you need most.
ActiveCampaign is a software for email marketing, sales marketing, and lead scoring. It allows you to manage your contacts, send email newsletters, and keep track of promotions, among others. It comes with a mobile app feature that allows users to manage customer data, performance reports, and to-do lists.
ActiveCampaign has a 14-day free trial to explore some of its features. Its basic paid plan starts at $9 monthly, while the Plus and Professional plans cost $49 and $149, respectively.
You may cancel your ActiveCampaign subscription by clicking "Billing and Upgrade" on the bottom left of your screen and clicking on "Cancel my account."
Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.
In this dedicated article, we will explore these fantastic tools and present an in-depth analysis that will let you decide which one's the best for your business. Quick hint; it's HubSpot, obviously!
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