Are you searching for the ideal MailerLite substitute for your 2023 email marketing requirements? Look no further! This post will examine the top eight MailerLite competitors now ruling the market and contrast their attributes.
MailerLite is, and has been, a top-notch email marketing tool that would meet most of your requirements. Most, not all. Rising competition in email marketing has birthed worthy competitors seeking to challenge its position.
After testing most MailerLite alternatives, I developed the 8 best tools. This thorough comparison will assist you in making an informed choice and locating the ideal email marketing solution to progress your company in the coming year, whether you're looking for sophisticated automation, better personalization, or thorough analytics.
Prepare to learn about the best MailerLite alternatives that can elevate your email efforts in 2023!
There is no denying that MailerLite is a powerful email marketing tool. It includes the fundamental management tools your business needs to grow its subscriber base and reach. Additionally, its plans are some of the most robust of any digital marketing platform.
Even with these benefits, there are still several reasons you should look into alternative email marketing systems.
Despite the low costs, it lacks several high-end capabilities, like comprehensive reporting, sophisticated automation, CRM functionality, and spam testing. Besides, you should get something broader and scalable if your business has grown significantly. By looking into several options, you may discover a solution that better satisfies your changing needs and boosts the effectiveness of your email marketing efforts.
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Bloggers and online marketers
Despite being in the game since 1998, GetResponse's reliable email marketing platform capabilities have remained strong.
With features such as a split-testing tool, proficient contact management capabilities, webinar creation, autoresponder function, unlimited landing pages, and more than 200 email templates, this email marketing tool combines the best functions to give you the best automation experience.
This array of functions allows you to build transactional emails from scratch, and the built-in webinar hosting capabilities mean that event planners can expand their reach and engage. Additionally, the inclusion of an E-commerce solution and capabilities for sponsored advertisements makes this platform more than just an email marketing platform. It solidifies its position as the most reputable all-in-one marketing platform and of the best alternatives to MailerLite.
Related: ConvertKit vs. GetResponse: A Surprising Winner [2023]
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Marketers
Few email marketing platforms are as popular as ActiveCampaign, and for good reason.
The range of features this platform offers is enough to woo any business looking for seamless email automation. It features an intuitive UI with an email builder allowing complete autonomy during email creation. In addition to providing the avenue for sending tailored emails to your customers, you can utilize the list management tools offered by this platform to maintain well-organized contact lists.
Furthermore, you may also test the appearance of your campaigns using the email testing facilities available, although they are more simplistic.
One thing I loved when using ActiveCampaign is that it allowed me to compose more intricate sequences, although I must warn this function is recommended for pros –you may want to sit this one out if you're starting.
With features like integrated SMS and chatbots to help you build leads outside of email, ActiveCampaign's capabilities go well beyond those of typical email marketing services, much like GetResponse.
I tested all of ActiveCampaign's features –like its readymade marketing automation, dynamic content alternatives, and CRM tool– and can conclusively say that marketers would find this platform delightful. This is true because these features are designed to make marketing more effective.
Among the best available, its cutting-edge machine learning technology would equally favor tech-inclined teams needing to increase automation throughout their marketing strategy.
The above and more make ActiveCampaign one of the best alternatives to MailerLite.
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Small businesses, e-commerce
Moosend is a comprehensive email marketing platform that helps organizations design, automate, and improve their email campaigns effortlessly.
Moosend streamlines the process of communicating with your audience. They have simple UI, adaptable templates, and sophisticated automation tools. The platform provides finger-tip resources and knowledge needed to send meaningful, targeted emails that produce results, from list management and personalization to thorough analytics and quick customer service.
Regarding analytics, Moosend possesses exceptional reporting capabilities that surpass those in other platforms. In addition, it offers advanced analytical features such as geolocation tracking, click maps and even insights into revenue generated from email marketing campaigns and clients.
I found the pre-made recipes delightful and a bonus compared to MailerLite –since it offered me an excellent guide to build my workflows.
What more can be said at this point? If you are searching for a MailerLite alternative that offers a comprehensive solution to improve your email marketing efforts and boost your success, then Moosend is your man.
What's more? It's cheap!
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Small businesses, event organizers
With its assortment of features and benefits, Constant Contact makes a solid case to be chosen instead of MailerLite.
How so?
With Constant Contact, you can quickly develop compelling email campaigns, efficiently segment your audience and monitor campaign successes with in-depth analytics. It also offers a user-friendly interface, customizable templates, and robust email automation capabilities.
Moreover, event planners would find Constant Contact a godsend with its event management capabilities allowing them to monitor event tickets and registrations.
Constant Contact has over 500 marketing interfaces, allowing me to link it to everything from social networking and event applications to company management and CRM software. It was the most exciting aspect I saw about it. This excellent mix between internal capabilities (built-in tools) and third-party connectors and its high deliverability rates make it worthy of the "all-in-one marketing platform."
Its support system is also powerful, with live chat, phone, and email support.
Ultimately, Constant Contact is a dependable option to improve your email marketing efforts and get better results whether you run a small business or a developing organization.
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Small and medium businesses
Why is Brevo on this list?
Please tell me when you find another email marketing tool that's cheap, SME (small and medium enterprises)-friendly, and broad while offering similar or even better functionality.
In a few words, Brevo is the platform you want to have if you need to automate email marketing campaigns and is just starting your business with a limited budget.
From a user-friendly email editor and advanced analytics to a swift customer support system and a pay-as-you-go option (email credits), Brevo offers so much at every level, not to mention the features present here that are absent in MailerLite –like chatbots, SMS marketing, and social ads.
At this point, it is easy to see why it is regarded as one of the best MailerLite alternatives. About the price-to-functionality ratio, Brevo's paid plans come with even greater capacity and advanced analytics.
Small businesses, startups
This email marketing tool, founded in 2001, is one of the most desired platforms of its kind.
Despite some minor faults –pricey subscription plans and a not-so-intuitive UI- it owes this popularity to its top-notch features and timely updates.
Mailchimp's email creation capabilities is of such caliber that its editor permits the inclusion of various content blocks for designing stunning email campaigns (like postcards). I could even flavor my designs with social media buttons and video clips.
Mailchimp also boasts similar email automation capabilities, featuring ultra-modern multi-step workflows to extend the client experience easily.
Furthermore, its reporting and analytical features were rather excellent and robust. They allowed me to track my entire campaign with access to click-mapping, geo-tracking, and social media monitoring. Additionally, its built-in automation will remind you of customers who abandoned their carts. You may even cross-sell your items to encourage more sales or try to win back lost clients.
To sum up, if you're searching for a CRM and an all-in-one solution for inbound campaigns, Mailchimp is a terrific choice for you. The features above are why it is the perfect MailerLite alternative, regardless of whether you run a blog, NGO, manage a business, or own an e-commerce establishment.
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Marketers and small businesses
Advanced automation? Check. Third-party integration? Check. CRM tools? Check
It would be easier to find what Aweber has than what it hasn't.
This email marketing platform has a whopping 700+ templates! This large variety is more than ten times as many as MailerLite.
You can find the ideal design for your business quickly thanks to the Aweber template library's sections for travel, real estate, retail, and home sectors. In addition to this, AWeber has over 6,000 stock images with categories like art, business, finance, and entertainment –something not available on MailerLite.
While testing AWeber, I found its interface to be quite confusing when trying to design campaigns. What I did like, though, was its extensive segmentation features and RSS-to-email functionality. Its Smart Designer feature was likewise impressive as it helped me analyze my website and social media accounts. Aweber's large library stock, unlimited landing pages, and host of features make it a great option as a MailerLite alternative. And let's wait to get started on its built-in e-commerce tool!
Bloggers
Pricing is based on the number of contacts. For example, 1,000 contacts cost $9.99 monthly ($7.49 on an annual subscription).
SendX has built a reputable name after only 6 years in the game due to its great delivery rates and straightforward UI.
It is prized for its unlimited email sends –available with every plan– robust automation features, and around-the-clock live chat support. Speaking of live chat support, I tried it and never had to wait beyond 30 minutes to get a response.
The Business plan also includes everything you need to get started, including a landing page builder, time zone delivery, autoresponders, email automation, and a smart send feature that uses past data to send your emails quickly.
Its industry-leading email deliverability complements its easy-to-use drag-and-drop email editor.
All these are impressive but make no mistake. SendX prides itself not on being an all-in-one platform but a straightforward one –and as such, it does not attempt to integrate CRM features.
Nevertheless, with Send X, email creation is never more comfortable, and with this slew of features, it is no wonder over 3000 businesses rely on it for their email marketing.
In the middle of 2023, it's critical to investigate the top MailerLite alternatives. Each of the eight options we've looked at in this thorough comparison offers specialized automation, improved customization, in-depth analytics, and accessible interfaces.
These options offer the tools and capabilities you need to succeed, whether you're a tiny business looking for rapid development or an established company trying to maximize your marketing efforts.
If you like things easy, Moosend is an excellent substitute. Its intuitive, potent, and reasonably priced nature makes it an ideal email solution to support your email marketing plan.
Brevo (formerly Sendinblue)is your best option if you're searching for an economical, all-in-one tool with top-notch customer service. It is less costly and has all the functionality of MailerLite and more.
Cherish swift delivery? Go for GetResponse. If you cherish anything, go for GetResponse, as it is the only one on this list that delivers 100% on all fronts without compromising functionality.
Other tools in this list are also useful substitutes –AWeber with its numerous email templates and integrations– and as such, your choice would largely depend on which better supports your objective and meets your unique requirements.
Embrace the power of innovation and push your email marketing to new heights with the finest MailerLite alternatives in 2023!
MailerLite is an email marketing software that enables organizations and individuals to design, send, and track email campaigns. It includes email templates, subscriber management, automation, A/B testing, analytics, sign-up forms, and other features. Through efficient email marketing, users may communicate with their audience, advertise products or services, establish customer relationships, and lead generation.
Although MailerLite is a perfect email marketing platform, there are other metrics that its competitors offer at a better price. Alternative platforms could provide more customization, deeper data, better customer service, or more accessible connections that can elevate your email lists and campaigns to a new level.
To delete your MailerLite account, you must go to the account icon at the top. Proceed to switch accounts if you have multiple MailerLite accounts. After this, click on the three dots adjacent to the account name and delete the account.
Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.
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