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Customer Engagement Model: 9 Real Examples to Drive Your Sales

I’ve seen how easy it is for businesses to lose touch with their customers, not because they don’t care, but because their engagement efforts aren’t consistent or intentional. This article breaks down what a solid customer engagement model actually looks like, from mapping your goals to choosing the right approach for your journey. It’s all about turning simple conversations into lasting connections and learning how to tweak your model as your customers’ needs evolve.

November 5, 2025
By
Irina Maltseva
SaaS

Marketing Data Privacy Policy: The 2025 Playbook

Having worked in marketing since the early 2010s, I’ve watched privacy evolve from a back-office concern to a front-line growth driver. I’ve realized that a strong privacy policy can actually fuel growth, improve data quality, and build lasting trust with customers. In this playbook, I share what I’ve learned about turning marketing data privacy from a burden into a real competitive advantage.

December 5, 2025
By
Thierry Maout
Email marketing

Neo Mail Review 2025: Is the Free Business Email Truly Free?

Neo Mail positions itself as a free business email solution for small businesses and startups. But is it truly free? This review explores what Neo really offers, from its custom domain and AI tools to its limitations and hidden costs. Discover whether Neo is the right balance of affordability and functionality for your growing business.

October 14, 2025
By
Cindy Graciella
SaaS

HubSpot vs Zendesk: What We Found After Hands-On Testing

HubSpot and Zendesk may have started in different areas, but today both offer CRM and service tools. We tested each platform, reviewed user feedback, and compared features to see how they stack up. In this guide, we break down their strengths, weaknesses, and ideal use cases so you can decide which one fits your business best.

October 7, 2025
By
Cindy Graciella
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