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14 Best Rank Tracker Tools For 2023 (Tried & Tested)

May 23, 2023
By
Irina Maltseva

Do you wish to have an eagle-eye view of your website rankings on SERPs? Are you looking for a tool you can use to measure the ranking performance of your pages for your target keywords?

We got you covered.

Over the past several weeks, we tested and analyzed about 33 of these tools, and in this article, we bring you the 14 best rank tracker tools for 2023.

What is the best rank tracker software?

  • SE Ranking: Powerful yet scalable integrated SEO tool for solopreneurs, SMBs, agencies, and enterprises. It offers many remarkable features, including keyword research, rank tracking, on-page SEO analysis, backlink monitoring, and more.
  • Ahrefs: Robust all-in-one SEO tool that holds everything you need to get your pages ranking high on SERPs. From keyword research to competitor research to SEO audits, Ahrefs got you covered. Perfect for teams and enterprises.
  • Ranktracker: A lightweight and easy-to-use tool marketers can leverage to launch and track SEO campaigns. It incorporates a powerful keyword finder with excellent tracking tools for quick analysis.
  • Serpstat: A fantastic tool that focuses a lot on reporting and analytics. The rank tracker tool provides complete SERP research with advanced analytics, historical data, and more.
  • Nightwatch: One of the best tools for local rank tracking and monitoring. Nightwatch can track rankings down to the zip code level. It is also perfect for small businesses looking to dominate their competitors.

Best rank tracking software for 2023

1. SE Ranking

SE ranking

SE Ranking is a comprehensive SEO platform that offers powerful rank-tracking features. It lets you track your website's search engine rankings across many locations and search engines.

With SE Ranking, you can track keyword positions and analyze their performance over time. You get detailed reports on search visibility, competitor rankings, and keyword rankings.

It also offers features like scheduled rank checks, mobile and local SEO tracking, and customizable reports.

SE Ranking's Rank Tracker helps you stay informed about your website's performance in search results. You can then leverage the data to optimize your SEO strategy.

Key rank tracking features

  • Track keywords across every major search engine.
  • Check website rankings in particular locations down to zip-code level.
  • Compare competitors' rankings right next to yours.
  • Discover keyword cannibalization on your website and fix them.
  • Discover which keywords bring the most traffic to your website.
  • Integrate Google Search Console and Google Analytics.

Pricing

SE Ranking offers a 2-week free trial period and up to 20% discount when subscribing to an annual plan. 

Its three pricing tiers all come with the rank tracking feature. They include:

  • Essential: Starts at $39/month. From 250 keywords and 40k pages for website audit.
  • Pro: Starts at $89/month. From 1k keywords and 250k pages for website audit.
  • Business: Starts at $189/month. From 2.5k keywords and 700k pages for the site audit.

2. Ahrefs

ahrefs rank tracker

Ahrefs is an all-in-one SEO tool you'll often hear mentioned in digital marketing spaces. It comprises one of the best rank-tracking tools with unique features.

With Ahrefs, you can track your website's rankings for your keywords in search engines across various locations.

It provides accurate and up-to-date data on keyword positions in graphs and charts, allowing you to track your progress effectively.

Ahrefs' features include competitor analysis, backlink tracking, and content research, giving you a holistic view of your SEO performance. The platform provides customizable reports, advanced filtering options, and alerts for significant ranking changes.

Key rank tracking features

  • Track your desktop and mobile Google rankings.
  • See average position and traffic.
  • Discover which of your pages rank in SERP features such as featured snippets and people also ask.
  • Segment reporting by filters, tags, or page rank position.
  • Compare your ranking performance to your competitors.
  • Receive scheduled daily email reports of your ranking.

Pricing

Ahrefs offers four pricing tiers, all with the ranking tool. 

For each tier, you get a discount worth up to 2 months free when you subscribe to an annual plan. They include:

  • Lite: $99/month. Track 750 keywords, 
  • Standard: $199/month. Track 2k keywords.
  • Advanced: $399/month. Track 5k keywords.
  • Enterprise: $999/month. Track 10k keywords.

3. Ranktracker

ranktracker tool

RankTracker has one of the lowest starting prices in the industry. It is a powerful tool that lets you precisely track your website's rankings on SERPs.

It offers a user-intuitive interface and comprehensive features to track your rankings for your target keywords across many search engines and geographic locations.

RankTracker provides in-depth data on keyword rankings, making it easy to measure your SEO performance over time. It offers advanced features like competitor analysis, keyword suggestions, and historical ranking data.

With RankTracker, you can effectively track and optimize your keyword positions, helping you improve your website's visibility and organic search traffic.

Key rank tracking features

  • Track your website's ranking for any specific location.
  • See which keywords give the highest ranking in particular locations.
  • See ranking updates on global, national, and local scales.
  • Discover how your website ranks on desktop and mobile compared to your competitors.
  • See your Google My Business rankings right from your Ranktracker dashboard.
  • Discover your absolute positions on the SERPs and how to move further up the first page.

Pricing

Rantracker offers its services through four subscription tiers (annual plans):

  • Starter: $19.20/month. 100 daily tracked keywords, 2 competitors per domain, and 100 monthly SERP checks.
  • Double Data: $47.20/month. 500 daily tracked keywords, 5 competitors per domain, and 250 monthly SERP checks.
  • Quad Data: $87.20/month. 1,000 daily tracked keywords, 10 competitors per domain, and 500 monthly SERP checks.
  • Hex Data: $167.20/month. 2,000 daily tracked keywords, 20 competitors per domain, and 1,000 monthly SERP checks.

4. Serpstat

serpstat positions

Serpstat is another all-in-one SEO power site that offers robust rank-tracking capabilities. With Serpstat, you can easily track the rankings of your pages and categories in search engines.

It provides real-time data on keyword positions, letting you track your progress and identify trends. Serpstat allows you to track your rankings across various locations and devices, giving you a comprehensive view of your website's visibility.

The platform also offers features like competitor analysis, backlink analysis, and keyword research tools, empowering you to optimize your SEO strategy. Serpstat provides detailed reports and notifications to keep you updated on any changes in your rankings.

With Serpstat's rank-tracking features, you can make data-driven decisions to improve your organic search performance.

Key rank tracking features

  • Track individual pages, categories, or sub-categories of your website or blog.
  • Discover your site's potential to rank for specific keywords.
  • See historical data about your performance in the SERPs.
  • Track your website's performance both in organic search and paid ads.
  • Discover how your website gets traffic from SERPs.
  • Get daily keyword position reports and dynamic changes in your site's ranking.

Pricing

Serpstat offers its service through four tiers which run on a credit-based system. You also get a 20% discount when you register for the annual plans:

  • Lite: $69/month. 15k position checks per month, 10 projects, 1 user.
  • Standard: $149/month. 60k position checks per month, 50 projects, 3 users.
  • Advanced: $299/month. 150k position checks per month, 75 projects, and 5 users.
  • Enterprise: $499/month. 300k position checks per month, 100 projects, 7 users.

5. Nightwatch

Nightwatch

With Nightwatch, you can track the rankings of your website's keywords across geographic locations. 

It provides up-to-date data on keyword positions, allowing you to track your SEO progress over time.

Nightwatch's rank-tracking features include competitor analysis, keyword research, and performance metrics, giving you valuable insights into your website's visibility in search results.

The platform provides customizable reports, email notifications, and intuitive dashboards to keep you informed about your rankings and any significant changes.

Key rank tracking features

  • Track rankings in almost 107,300 locations worldwide.
  • See your website's search visibility data, including indexed pages, search visibility, and click potential.
  • Create custom segments to view and track your performance across keyword types.
  • Identify opportunities in decaying content and "low-hanging fruit" keywords.
  • Excellent local ranking algorithms give one of the industry's best real-time reporting.
  • Track rankings across all major search engines.

Pricing

Nightwatch's pricing starts at $39/month and lets you track up to 250 keywords. This also gives you access to Google Search Console and Google Analytics integration.

You must upgrade to $82/month if you want Google Data Studio integration. This plan also lets you track up to 1k keywords.

It would help to upgrade to the $459/month plan for unlimited user seats and white-label reports. It also lets you track up to 6k words.

Subscribing to an annual plan earns you up to a 20% discount on all Nightwatch's tiers.

6. Wincher

wincher


Wincher is among the best search engine optimization tools with robust keyword tracking tools. Not only is it suitable for beginners, but it is equally excellent for experienced SEOs.

Its keyword rank tracker lets you monitor the rankings of your website's pages across multiple search engines. Hence, you can track your SEO performance and identify areas for improvement.

It offers features such as competitor analysis, keyword suggestions, and historical ranking data, giving you valuable insights into your website's visibility in search results. It also provides customizable reports and email notifications to keep you updated on any changes in your rankings.

Wincher's user-friendly interface and intuitive dashboard make tracking and analyzing your keyword positions easy, helping you optimize your SEO strategies and boosting your website's organic search rankings.

Key rank tracking features

  • An overarching view of your website ranking on different keywords.
  • Up to 2 years of ranking history for added keywords.
  • Daily ranking updates and ranking overview for websites competing for your keywords.
  • Track local ranking in over 100k locations across 180 countries.

Pricing

Wincher offers a 7-day free trial and up to 20% discount on yearly subscriptions. Its pricing tiers include

  • Starter: $39/month. 500 keywords, 10 websites, and 5 competitors per website.
  • Business: $74/month. 4k keywords, unlimited websites, 10 competitors per website, Google Data Studio, keyword gap.
  • Enterprise: $289/month. 50k keywords, unlimited websites, 20 competitors per website, Google Data Studio, keyword gap.

7. Moz Pro

moz pro

Moz Pro is an SEO tool robust enough to cater to both large enterprises and small SEO teams. With Moz Pro, you can track the rankings of your website's keywords across search engines and geographic locations.

It provides accurate data, enabling you to measure your progress and identify areas for improvement. The tracking features include options to view historical data, track specific URLs, and compare rankings with your competitors.

Moz Pro Rank Tracker offers valuable features for analyzing keyword performance. This includes insights into search volume, difficulty, and the potential value of specific keywords.

As an SEO tool, it also provides recommendations for optimizing your content and rankings.

Key rank tracking features

  • Track your site's overall search visibility on the search engine result pages and keyword ranking performance.
  • Track competitors' websites to discover gaps in their content strategies and build on yours.
  • Compare mobile vs. desktop visibility.
  • See a snapshot of your ranking over a specific time range—weekly or monthly.
  • Track keywords across search engines. Including Google and Bing.

Pricing

Moz offers a 20% discount on all annual plans. You can access Moz Pro through a 30-day free trial and four paid tiers:

  • Standard: $99/month. 300 keywords tracked. 60 URLs tracked. 1 user.
  • Medium: $179/month. 1,500 keywords tracked. 200 URLs tracked. 2 users.
  • Large: $179/month. 3,000 keywords tracked. 500 URLs tracked. 3 users.
  • Premium: $599/month. 4,500 keywords tracked. 1,000 URLs tracked. 5 users.

8. Semrush

semrush

Semrush is an enterprise and agency-focused marketing platform that offers a suite of SEO tools. So it is only natural that it provides a tool to monitor your top-ranking keywords.

Its SEO reporting and position tracking tool provides accurate rank and real-time data on keyword positions. This makes it effortless to track your SEO performance and measure the impact of your optimization efforts.

Semrush rank tracker also offers various metrics and features to enhance your SEO efforts.

It provides data on search volume, keyword difficulty, and estimated traffic potential, which can help you identify valuable keywords to target.

Moreover, Semrush offers localized tracking, enabling you to track keyword rankings in specific regions or countries. It also provides customizable reports, scheduled rank checks, and notifications for significant ranking changes.

Semrush is a versatile SEO toolkit that you can leverage to bolster your SEO efforts and measure the results of that effort in real-time.

Key rank tracking features

  • Monitor your performance on Google's SERPs
  • Track ranking positions for any number of keywords, domains, and competitors on Google.
  • Monitor signs that could indicate an update to Google's algorithm.
  • Research domains with the most organic visibility paid keywords, and paid traffic in your industry.
  • Discover keyword cannibalization and tips on fixing them.

Pricing

Semrush offers a 7-day free trial along with 3 paid subscription plans:

  • Pro: $119.95/month. 5 projects, 500 keywords to track, 10,000 results per report.
  • Guru: $229.95/month. 15 projects, 1,500 keywords to track, and 30,000 results per report.
  • Business: $449.95/month. 40 projects, 5000 keywords to track, 50,000 results per report.

9. AccuRanker

accuranker

AccuRanker stands out as a top-tier rank-tracking tool that offers an array of SEO features, including rank tracker and keyword analysis.

Its rank tracker enables you to effortlessly monitor and analyze the rankings of your website's keywords across various search engines and geographic locations.

With AccuRanker, you can access real-time and accurate data on how you rank for organic keywords, enabling you to closely track your SEO performance and discover valuable optimization opportunities.

AccuRanker goes beyond mere rank tracking. It provides advanced functionalities like competitor analysis, historical ranking data, and customizable reports.

With AccuRanker's powerful rank-tracking features, you can confidently assess your website's search visibility, make data-driven decisions, and boost your organic search rankings.

Key rank tracking features

  • Track your website's ranking across several search engines, including Google, Bing, and Yandex.
  • Track your ranking in SERP features.
  • Track search volume history for keywords to see trend changes.
  • Discover new keywords.
  • Landing page segmentation.
  • Google Search Console and Google Analytics integration.
  • Instant on-demand keyword data updates.

Pricing

AccuRanker is $116/month (annual plan) for 1k keywords. You can increase your subscription as your needs grow.


10. SERPWatcher by Mangools

SERPWatcher by Mangools


SERPWatcher by Mangools is an innovative rank-tracking tool with a user-friendly interface and powerful features.

It lets you monitor the rankings of your website's keywords across various search engines and locations. The tool provides updated data on keyword positions, allowing you to track your SEO performance and measure the effectiveness of your optimization efforts.

SERPWatcher offers insightful features like historical ranking data, customizable reports, and email notifications for significant changes in rankings.

It also provides competitor tracking, which lets you analyze and compare your performance with others in your industry.

Key rank tracking features

  • Track the performance of your website in the SERPs.
  • Track both desktop and mobile rankings across over 50k locations.
  • Organize keyword tracking with tags.
  • Get daily and weekly ranking reports.
  • Share interactive reports with a link.

Pricing

SERPWatcher is one of five tools you gain access to when you subscribe to Mangools.

Mangools offers a 10-day free trial and up to 35% discount when subscribing to an annual plan. Its paid tiers include

  • Basic: $49/month. 100 daily keyword lookups, 25 competitor keywords, 100 daily SERP lookups, and 20 daily site lookups.
  • Premium: $69/month. 500 daily keyword lookups, unlimited competitor keywords, 500 daily SERP lookups, and 70 daily site lookups.
  • Agency: $129/month. 1,200 daily keyword lookups, unlimited competitor keywords, 1,200 daily SERP lookups, and 150 daily site lookups.

11. Zutrix

zutrix


Zutrix, an advanced rank-tracking tool, stands out for its impressive accuracy and real-time data updates.

It provides up-to-date and precise rankings for various search engines, including Google, Bing, Yahoo, and YouTube.

Zutrix offers an intuitive and easy-to-navigate dashboard. It presents the data visually appealingly, with clear graphs and charts that are easy to decipher.

Additionally, its unique AI-powered algorithm enhances accuracy and ensures reliable rank-tracking results. Starting at a mere $9/month, it stands out as one of the most affordable SEO tools.

Zutrix's exceptional data accuracy and real-time updates make it invaluable for improving your website's search engine rankings and driving organic traffic.

Key rank tracking features

  • AI-supported rank tracker tool.
  • Track keywords by country, city, or language.
  • Related keyword suggestions for your keywords.
  • Real-time ranking information from Google SERPs.
  • Google Search Console integration.
  • Sharable reports.

Pricing

  • Starter: $9/month. Track 250 Keywords daily. Monitor 10,000 Backlinks per month.
  • Pro: $28/month. Track 1,000 Keywords daily. Monitor 25,000 Backlinks per month.
  • Agency: $54/month. Track 2,500 Keywords daily. Monitor 75,000 Backlinks per month, daily updates.

12. Sitechecker

sitechecker


Sitechecker is a popular SEO tool that offers more than just rank-tracking capabilities. It provides a holistic approach to website optimization by combining rank tracking, on-page SEO analysis, and backlink monitoring.

It lets users track keywords across multiple locations and devices, ensuring they understand their online visibility entirely. Moreover, the platform provides regular updates and alerts, notifying users of any significant changes in their keyword rankings and enabling them to respond quickly and effectively.

Sitechecker also offers a free Google Chrome extension that you can use for on-page optimization of your posts and pages and canonical link checks.

Key rank tracking features

  • Monitor how your website rankings, visibility rate, and indexation progress change over time.
  • Track positions in Google, Bing, and Yahoo on mobile and desktop.
  • Track rankings for individual keywords across countries and cities.
  • Filter keywords by conditions, including ranking position, search volume, landing pages, and more.
  • Identify the most successful keywords by tracking position changes over 3 months.
  • Compare ranking positions for any selected dates.

Pricing

Sitechecker offers up to a 20% discount on its annual plans. These are listed below:

  • Basic: $33/month. 3 websites, 750 keywords, 3k pages.
  • Standard: $124/month. 10 websites, 1,500 keywords, and 10k pages.
  • Premium: $208/month. Unlimited websites, 3k keywords, 50k pages.

13. RankRanger

rankranger


Like other tools on this list, RankRanger is an enterprise SEO platform offering a robust rank-tracking interface and a range of comprehensive SEO tools.

RankRanger lets you effortlessly monitor the rankings of your website's keywords across various search engines.

It provides accurate and up-to-date data on keyword positions, allowing you to track your SEO performance and measure the success of your optimization efforts.

RankRanger goes beyond rank tracking by offering additional features such as keyword research, competitor analysis, backlink monitoring, and comprehensive reporting. Its user-friendly interface and customizable reports make it easy to gain valuable insights.

Key rank tracking features

  • Track positions across multiple search engines on mobile and desktop, including Google, Bing, and Baidu.
  • Monitor your rankings for any market on a global, regional, or local search.
  • Analyze your competitors in the SERPs and identify new opportunities.
  • Discover which keywords are at risk of being dominated by the competition.
  • Compare the correlation between your rankings and clicks.
  • See which of your rankings are in an upward or downward trend.

Pricing

RankRanger offers a 14-day free trial only on their Lite and Standard plans, while the Pro and Premium plans require a talk with the sales team:

  • Lite: $79/month. 500 keywords, 15 dashboards.
  • Standard: $149/month. 1,000 keywords, 30 dashboards.
  • Pro: $699/month. 5k+ keywords, 100+ dashboards, standard API.
  • Premium: $2,700/month. 25k+ keywords, 250+ dashboards, standard API.

14. Advanced Web Ranking

Advanced Web Ranking


Advanced Web Ranking is one of the oldest tools in the SEO space, having existed since 2002.

One of the critical strengths of AWR's rank tracking is its accuracy. It provides precise and up-to-date information on keyword rankings, ensuring users have reliable data to assess their website's search engine visibility.

It also offers flexibility in terms of customization. Users can track rankings for specific keywords, target locations, and search engines.

This level of customization is beneficial for businesses targeting specific geographical areas or focusing on particular search engines, as it allows them to tailor their optimization efforts accordingly.

Key rank tracking features

  • Track rankings on any search engine, including Google, Yandex, Baidu, DuckDuckGo, Amazon, YouTube, and lots more.
  • Track, compare, and optimize your website's performance in SERPs across different devices.
  • Track search volume and ranking performance for your websites in any location, from a global scale down to GPS coordinates.
  • Get on-demand rank performance updates.
  • Visualize SEO progress with data from Google Analytics and Google Search Console.

Pricing 

Advanced Web Tracking offers a 30-day free trial on all its features and a 30-day money-back guarantee on all its plans.

  • Pro: $99/month. 7,000 keywords, unlimited projects, and local & mobile rankings.
  • Agency: $199/month. 14,500 keywords, All Pro features, 1-hour Updates, Looker Studio Connector.
  • Enterprise: $499/month. 35,500 keywords, all Agency features, and unlimited history.
  • Custom: $700/month. 50,000 keywords, all Enterprise features, dedicated account manager.

Our verdict: What’s the best rank tracker tool?

SE Ranking is undoubtedly the best rank tracker tool for most users, garnering a whopping 4.8/5 stars on G2. Its large backlink and keyword database make it the best tool for competitor analysis.

Not only are its data and reporting accurate and up to date, but it also sends regular data by email. On top of that, it has a starting price of $31.20 per month. That is quite impressive for the host of tools it offers.

You can start with SE Ranking by signing up for the 14-day free trial account, which lets you take it for a ride.


Have questions

What is a rank tracker tool?

A rank tracker tool monitors a website's search engine rankings for specific keywords. It gathers data from search engines like Google and provides reports on keyword performance over time. These tools track positions, analyze competitors, generate reports, and monitor SERP features.

They help SEO professionals and marketers optimize their online presence by assessing the effectiveness of SEO strategies. Overall, rank tracker tools offer insights into keyword rankings, trends, and metrics, aiding businesses in making data-driven decisions to improve search engine visibility.

Why use a rank checker tool?

A rank tracker tool monitors and improves a website's search engine performance. It provides valuable insights into keyword rankings, trends, and competitor analysis, enabling businesses to make data-driven decisions for their SEO strategies.

By tracking and analyzing search engine positions, users can identify areas for improvement, optimize their website content, and increase their online visibility.

Rank tracker tools help businesses stay ahead of the competition, enhance their organic search rankings, and drive targeted traffic to their website, ultimately leading to increased brand visibility, customer engagement, and business growth.

How to check my keyword ranking for free?

There are several free methods you can use to check your keyword ranking:

  • Google Search Console: Google Search Console provides data on your website's performance in Google search results, including keyword rankings and impressions.
  • Google Analytics: With GA, you can gain insights into the organic search traffic you receive. While it doesn't directly show keyword rankings, it can give you an idea of the keywords driving traffic to your site.
  • SEO Tools: Some SEO tools offer free versions or trial periods, including basic keyword ranking tracking. Examples include SEMrush, Moz, and SE Ranking.

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Irina Maltseva

Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.

On this page:

Top 3 rank tracker tools

SE Ranking
Ahrefs
Ranktracker

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