Admit it, no matter how skilled you are in search engine optimization, turning to SEO audit tools is a must.
It's clear that Google's algorithm is becoming intricate. Gone are the days when it was easy to rank for a keyword of any difficulty; Google now considers 20+ factors in its ranking system.
The situation is even more dynamic. Google adjusts its search algorithm over 3,000 times yearly. This averages about nine alterations daily.
Keeping track of all these changes is a daunting task for most SEO specialists. That's why the best choice is to rely on specialized SEO audit tools to do the hard work. They examine web pages and identify SEO problems that hinder website performance.
With that in mind, I'd like to guide you through 15 top SEO audit tools for 2023. I've crafted this extensive list through hours of research and testing.
I've included advanced and basic options and paid and free SEO audit tools to cater to everyone's needs.
SE Ranking: It is the top choice of the masses. This SEO auditor boasts a full arsenal of SEO tools, including technical and content audits.
Semrush: The best comprehensive SEO solution with site and content audit tool.
Sitechecker: Ideal for actionable checklists.
Nightwatch: Best tool for addressing website stagnation, rankings, and keywords.
Woorank: SEO audit tool generates PDF reports with improvement suggestions on user engagement and conversions.
SE Ranking is the best choice for a complete SEO audit tool. It boasts a highly efficient page crawler. Se Ranking can scan hundreds of pages in a matter of minutes.
You can conduct a comprehensive website audit with this tool. It includes on-page assessments like page speed and indexing. It also has off-page evaluations, such as backlink profile analysis.
SE Ranking's on-page SEO checker and content editor optimize your site's content. The content editor is particularly effective for optimizing new content.
Additionally, this comprehensive SEO tool offers multiple features, such as keyword rank tracking and competitor analysis.
Key SEO audit features
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Easy setup
Includes white label feature
Cost-effective compared to alternatives
Discount on rank check frequency across all plans
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An overwhelming amount of features may confuse beginners
Keyword rank tracking limited on each plan
Pricing: SE Ranking provides three pricing options, ranging from $49 to $239 per month. You can get a 20% discount with annual plans. SE Rankings offers a 14-day trial if you want to test the software before purchasing it.
SEMrush is a widely trusted and robust all-in-one search engine marketing software. It is renowned for its technical SEO auditing abilities. The platform’s site audit tool can accurately assess over 130 technical and on-page SEO factors.
Semrush's audit feature provides you with all essentials to enhance your website's SEO, including:
The reports by Semrush will provide specific insights on how to improve your site's ranking. It is tailored to your target audience and their search behavior. The audit results will also highlight link-building opportunities for further improvement.
This digital marketing giant also presents itself with more than 40 cutting-edge intelligence tools, including:
Features
Comprehensive feature set
Enormous databases
Helps to optimize the website's on-page SEO
Improves website's crawlability and architecture
Helps to ensure proper implementation of AMP
Provides dedicated reports on HTTPS-related issues
Inconsistent accuracy of traffic analytics data
The interface may be complicated for the beginners
Pricing: Monthly plans start from $119.95/month with an annual billing cycle. A free trial is available for those who choose monthly billing.
Sitechecker is a cloud-based crawler that uncovers the technical SEO hiccups that hinder your website's success. You can conduct a full technical SEO audit with the in-platform audit tool.
Websites containing up to 300 pages can be scanned on average within 120 seconds.
The platform provides step-by-step optimization guidance for your website's SEO. Sitechecker evaluates your search performance daily. The platform then adjusts your task list according to changes in your website's content, rankings, or backlinks.
The platform goes a step further by generating reports and notifications automatically. It ensures you are up-to-date with the changes that impact your website's SEO.
Sitechecker also offers various other SEO features, including:
Features
Intuitive and user-friendly platform
Centralized platform for tracking keywords, backlinks, and monitoring site health
Time-saving SEO Chrome extension
White-label reports suitable for marketing agencies
Overwhelming amount of information provided in the audits
Subscription plans have a limited number of sites per account
Pricing:
Subscription plans include:
SiteChecker also offers a 7-day complimentary trial.
Nightwatch is an excellent cloud-based rank-tracking tool. It offers accurate and current data on your website's SEO performance and includes such tools as keyword analysis, backlink analysis, and website audits.
Nightwatch's reputation rests on its rank tracker. It delivers accurate SERP rankings from over 100,000 locations globally. The platform's site audit tools deliver great results when paired with a rank tracker.
With Nightwatch, you can compare Local Packs and Organic Rankings side-by-side. The platform can create highly customized and frequent reports. You can also deliver this report to each unique client in their preferred format.
You can quickly create white-labeled reports with its drag-and-drop interface. In addition, you can save additional time by automating the delivery of these reports to your team.
The platform can easily inspect your website for broken pages, missing tags, and links. You can also establish automated crawling to monitor recurring and new issues.
Key features
Exceptional user interface
Easy-to-understand client reporting
Quick prioritization of optimizations
14-day free trial
Backlink tools are not accessible during the free trial period
Pricing: Paid plans start at $39 per month. The platform also provides a 14-day free trial to test the software.
WooRank is a comprehensive SEO site auditing tool. With WooRank, you can arrange automated web crawls to detect problems when adding new content and pages to your website.
You can use the platform's contextual helpers to gain further insight into your crawl results. It will help in saving your time and development expenses.
With its full website analysis capability, you can generate custom reports for your website. This feature lets you share insights with clients, colleagues, or your executive team.
WooRank offers tailored recommendations for all webpages. It provides critical information and practical suggestions for resolving website issues. A prioritized section indicates problems that should be addressed first for maximum impact.
In addition, WooRank provides a handy Chrome extension. It helps to instantly analyze websites for SEO, mobile and mobile issues. This extension is completely free.
Features
Comprehensive site analysis
Easy to scan reports
Great customer service
The steep learning curve for SEO beginners
Limited to one user access unless opting for the Enterprise plan
The free trial version is quite limited
Pricing: The plan starts from $79.99. The website also offers a 14-day trial to test the software.
Surfer is a content auditing tool. It is designed to enhance your content optimization for higher rankings. This tool is ideal if you aim to optimize your on-page SEO.
I recommend using it in combination with any of the technical SEO tools mentioned above.
Surfer detects gaps in your content and locates missing keywords. It also determines the optimal text length based on SERP outcomes, meta tags, and headings.
Additionally, Surfer can audit and refurbish your existing content. The tool unveils the absent keywords and phrases from your content. It then assigns a score based on your content quality.
Features
User-friendly
Precise data for informed decision-making
Ideal for SEO content writing
The streamlined content writing process
Exceptional support through chat and a comprehensive knowledgebase
It does not cover technical off-page SEO audits
Limited credits with the basic plan
Pricing: Pricing begins at $59 monthly for paid plans. No free trial is available.
Netpeak Spider is an all-in-one SEO audit tool. It is ideal for individuals with intermediate to advanced SEO knowledge. This tool is a perfect choice if you're looking to delve into deeper SEO problems.
Netpeak Spider helps to identify critical optimization issues hindering your website's performance. It discovers opportunities for organic traffic growth and automatically generates optimization reports.
The platform also lets you crawl and examine multiple domains. This helps in evaluating your competitors' websites. You can learn from their successful strategies and apply those insights to your site.
The data segmentation features in Netpeak Spider are beneficial for crawling big websites. The audit results are organized into segments. It allows you to concentrate on specific areas of interest.
Netpeak Spider's in-tool website scraper can gather information from websites utilizing up to 100 criteria and four distinct search techniques.
With the pro plan, you can simultaneously crawl multiple domains.
Features
Great speed and amount of data it can process
Comprehensive and very customizable dashboard
Easy to make PDF reports
Only a desktop software version is offered; there is no online version available
Available only for Windows 7 and later devices
Lack of one graph and JSON-LD scraper
Pricing: Subscription plans start at a low cost of just $7 per month.
Seomator is a comprehensive online SEO audit tool that allows you to analyze your website's performance. It crawls your site and generates detailed white-label SEO reports in a PDF format. The reports highlight any problems with your on-page and off-page SEO. Seomator also provides scores and recommendations for improvement.
The tool facilitates the evaluation of the quality of your website's content. It provides insights on duplicate, unique, similar, or thin content. Seomator can effortlessly identify content that requires optimization or removal.
With Seomator, you can easily run SEO audits, track your rankings, do keyword research, and check your backlinks profile.
Features
Competitive pricing compared to other similar tools
User-friendly interface
Great SEO audit reports
No log data analysis
Reports are not highly customizable
Scanning the site takes a bit of time
Pricing: The price starts at $49/mo per 1 project, 1 user, and 1,000 results per report. You can test the tool for 7 days for free.
ContentKing is the only platform that offers real-time SEO auditing and monitoring. The platform grants you complete situational awareness which enables you to enhance and sustain your organic search visibility.
The platform continuously keeps track of your website. It notifies you of any on-page problems and changes as they occur. As a result, it allows you to take prompt action before your rankings are affected.
ContentKing provides 24/7 monitoring and alerting that helps you to access the most current data on your SEO performance. This eliminates the need to wait for crawl completion.
The tool operates on a cloud-based system that eliminates the need for installations. This system ensures that your data and reports are always readily accessible.
Features
Personalized, real-time SEO alert
Immediate notifications of any content or technical SEO problems
One-click away support team
Easy to configure different types of notifications to my email
The platform does not provide rank and link tracking
Sometimes it takes a while to detect any change on the website
Pricing: Contact the sales team for pricing information.
JetOctopus is a cost-effective and quick technical SEO audit tool. It features a robust SaaS crawler and logs analyzer with unlimited usage capabilities.
This auditing tool is designed for experienced SEOs and offers advanced features. It has a steeper learning curve compared to other tools. So it may not be the best option for beginners. However, it is a superb choice if you want access to advanced capabilities.
JetOctopus boasts exceptional crawling speed. It can process any page volume without affecting your PC's performance.
The platform allows easy integration with Google Search Console.
Features
User-friendly interface
A helpful tool for advanced technical SEO audits
Fast crawler
One of the most affordable enterprise crawlers on the market so far
Sometimes reports provide fake issues signals
Crawler has limitations and doesn’t crawl any page
Pricing: JetOctopus has a flexible pricing model based on page volume, starting at $171 monthly.
Screaming Frog is renowned in the industry for its innovative SEO spider tool. The platform offers a robust and flexible website crawler. It is optimized to efficiently navigate through websites of all sizes and get instant analysis of results.
With just a click, you can instantly scour a website for broken links (404s) and server errors. It can easily export the identified issues and corresponding source URLs in bulk to your dev team.
With Screaming Frog, you can conduct an in-depth analysis of page titles and meta descriptions as part of a comprehensive crawl. The platform allows you to schedule and automate website crawls at chosen intervals.
Features
Deep technical audits
No quota for URLs or domains you crawl if you buy a license
Impressive crawling speed
Reports are easy to read, download, and share
It can be too technical for beginners
The user interface is a bit dated
The free version has a limited amount of features
Pricing: Take advantage of numerous features for analyzing up to 500 URLs at no cost. Unlock even more advanced features for unlimited URLs with a yearly subscription starting at $259.00.
Moz is a popular tool that provides a range of SEO features such as keyword research, site audits, backlink analysis, rank tracking, and on-page optimization tools that help website owners and marketers improve their search engine visibility and increase their online presence.
Additionally, Moz empowers users to identify and resolve common technical SEO issues that could negatively affect their website's traffic, ranking, and indexing potential.
The crawl identifies typical issues like:
Features
Offers a broad selection of free SEO tools
Moz provides detailed metrics that help to evaluate website performance
Easy to make a crawl and detect small and big SEO issues
Powerful filters that allow filtering pages and status codes
The paid plans may be costly for smaller marketing teams
It doesn’t provide reasons why websites rankings are dropping
Pricing: The paid plans begin at $99 monthly and come with a 30-day free plan.
Ahrefs Webmaster Tools is a free site audit tool that provides a comprehensive overview of a website's health and performance.
One of the most useful features of Ahrefs Webmaster Tools is the site audit tool. This tool scans your website and identifies any technical SEO issues that could be negatively affecting your search engine rankings. Whether it's broken links, missing alt tags, or slow page load times, the site audit tool helps you identify these issues and provides recommendations on how to fix them.
Another powerful feature is the backlink analysis tool which helps you monitor your website's backlink profile, identify toxic backlinks, and discover new link-building opportunities.
Ahrefs Webmaster Tools also includes a rank tracking tool that allows you to monitor your website's search engine rankings for targeted keywords.
Finally, it provides a search traffic analysis tool that helps you understand your website's organic search traffic.
Features
User-friendly
Free to use
Detailed backlinks analysis
Powerful filters that allow filtering pages and status codes
No access to Ahrefs full suite of tools in free version
Pricing: It's a free audit tool.
Google's PageSpeed Insights is a tool that assesses a webpage's loading speed and performance on both mobile and desktop devices. Based on the results, the tool offers specific recommendations for improvement.
The tool uses a variety of metrics to evaluate a website, including load time, time to first byte, the size of the page, the number of requests made, and more. The results are presented in a score out of 100, with a higher score indicating a faster and more optimized website.
Google Page Speed Insights is used by web developers, SEO specialists, and website owners to optimize their websites for better performance and user experience. By identifying and addressing performance issues, websites can load faster, rank higher in search results, and provide a better user experience for visitors.
Features
Free and easy to access
Provides a comprehensive analysis of speed performance
Gives actionable suggestions on speed improvements
The tool is only focused on speed performance
Some metrics are simplified and may not reflect the actual user experience
Pricing: It's a free audit tool.
Google Search Console is a free tool provided by Google that helps website owners monitor and maintain their website's presence in Google search results.
It provides valuable insights into how Google crawls and indexes your website, as well as identifies any issues that could negatively impact your website's ranking in search results.
Features
Provides direct access to data from Google
Completely free and easy use
Offers limited historical data
Google Search Console data may not always match up with other analytics tools
Pricing: It's completely free!
The above list includes a range of tools for various use cases. With so many options available, how can you determine the best one for your needs?
Here are our top 5 favorites:
SE Ranking: This is the best SEO audit tool for most users. It offers an affordable, comprehensive SEO toolkit with built-in auditing and a powerful report builder.
Semrush: For enterprise customers, Semrush is the optimal choice. It is an all-in-one solution that provides a vast array of tools for SEO, PPC, and content marketing. It can be a bit pricey!
Sitechecker: This is another popular choice for its in-depth site auditing and actionable checklists.
Nightwatch: Thi is the best affordable, comprehensive site auditing and rank-tracking tool.
Woorank: With its user-friendly interface and customizable reports, Woorank is an affordable choice for businesses of all sizes.
Your ideal SEO audit tool will ultimately depend on your unique requirements and budget. It's crucial to thoroughly consider
each of these tools, and select the one that best meets your needs.
Here are steps through which you can perform an SEO audit:
A technical SEO audit is a process of evaluating a website's technical components such as website speed, security protocols, site architecture, and other technical factors.
It identifies any issues that could impact its search engine visibility and provides recommendations to address those issues.
SEO audit is crucial to find and to fix website problems that hinder search engine visibility and visitor growth.
The best free SEO audit tools are:
Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.
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