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10 Best SEO Reporting Software Compared (2023)

May 22, 2023
Irina Maltseva

Google's algorithm updates are the driving force behind SEO. With each new update's introduction, the ranking rules in search engine results change. There is no one-size-fits-all approach to SEO anymore. 

If you want your website or business to succeed online, you need to stay on top of each Google algorithm update and be prepared for the changes already on the way. Thankfully, some SEO reporting tools will help you organize your campaigns. 

Whether you own a business or a marketing agency, SEO reporting software is necessary. But finding the best tool can be a challenge. This guide will first analyze the main features you need to choose the best software depending on your needs and preferences. 

By the end of this reading, you will also know the 10 best SEO reporting software for professionals in 2023. Shall we get started? 

What are the best SEO reporting tools?

Let us first take a look at an analytical overview table we created for the best SEO reporting software for 2023:

Tool Name SEO Reporting Features Pricing
SE Ranking Keyword rank tracking, website audits, SEO checker (on-page), SERP and backlink checker, competitor SEO analysis tool, B2B tools, drag-and-drop report editor $23 - $190 per month depending on rankings check frequency and number of tracked keywords (if paid annually)
SEMrush SEO keyword research, PPC keyword research, on-page SEO, competitor analysis, market research tools, link building tools, SMM & SERM tools $99 - $375 (if paid annually)
Woorank Website audit/crawl, keyword tracking, competitor analysis, lead generation tools $53 - $133 (if paid annually)
Sitechecker Website crawler, site SEO monitoring, rank and backlink tracker, on-page SEO checker $23 - $319 (if paid annually)
Advanced Web Ranking Competitor analysis, rank tracker, SEO reporting $44 - $449 (if paid annually)
Nightwatch Rank tracking, site audit, customizable SEO reports, search engine simulator $32 - $559 (if paid annually)
Pro Rank Tracker Rank tracking, local & mobile tracking, SERPs analysis, live reports $11 - $592 (if paid annually)
Serpstat Site analysis, competitor analysis, keyword research tool, backlink checker, on-page SEO, daily rank tracking $55 - $399 (if paid annually)
SE Ranking Keyword rank tracking, website audits, SEO checker (on-page), SERP and backlink checker, competitor SEO analysis tool, B2B tools, drag-and-drop report editor $23 - $190 per month depending on rankings check frequency and number of tracked keywords (if paid annually)
BrightLocal Local search audit, local rank tracker/grid, Google Business profile audit $24 - $65 (if paid annually)
Google Data Studio and Google Analytics Reports/Data creation, Real-time metrics, audience analysis, visitor behavior metrics Free

How to choose the best SEO reporting software?

There are multiple factors you can consider when choosing SEO reporting software. Some essential criteria you can evaluate include:

  • User interface: The software you choose must have a clean interface that allows you to work in a pleasant, uninterrupted way. 
  • Integrations and widgets: The best SEO reporting tools allow you to quickly integrate other tools (e-commerce platforms, Google services, etc.). Some software offer widgets and Chrome extensions that you can use to fasten up your SEO campaigns. 
  • Customizable reports: The more options you have when customizing your reports, the better.  
  • Ease of use: Depending on your expertise, you should opt for software that you can quickly master. 
  • Pricing / Value for money: Choosing software that matches your needs and the available budget is essential. 

Apart from all these criteria, you should always focus on the software's features. In some cases, it is understandable that you feel unsure when choosing the reporting features you need from an SEO tool. Let us look at the most important ones you should pay attention to.

SEO reporting key features

Here are the most critical SEO reporting features:

  • SEO KPI tracking: Most all-rounder software allows you to set your goals and measure your SEO performance on the way. 
  • Rank tracking: A rank tracking tool helps you identify how your pages perform in search engines.
  • Backlink monitoring: A straightforward yet necessary tool that allows you to look at your website’s backlink performance and track broken links.
  • Website audits: Audits help you determine your website performance regarding mobile usability, website speed, lost backlinks, technical issues, on-page SEO problems, user experience issues, content gaps, and more.
  • Keyword research: SEO reporting software allows you to research the best keywords you should rank for, depending on your industry.
  • SEO reports: Most SEO reporting tools provide customizable reports that you can use to optimize your campaign and share with your clients. The tool should provide an easy way to export reports in CSV or PDF formats.

10 best SEO reporting software 

Generating reports on an individual web page, domain, or search engine is an invaluable resource for successful SEO. It allows SEO professionals to keep track of their progress, highlight areas that need improvement, and accurately quantify the success of any strategies they have in place. 

To make life easier, there are a variety of software packages that offer efficient and actionable reporting solutions for SEO campaigns. Here we will discuss the ten best SEO reporting software packages available. 

1. SE Ranking

se ranking reporting tool

If you are looking for an all-rounder for SEO reports, SE Ranking is probably your best choice. The tool made it to the top of our selection for all the right reasons. It is one of the most comprehensive SEO reporting platforms. It is designed specifically for entrepreneurs and marketers. 

In terms of features, SE Ranking has it all. Everything is included here, from a top-notch keyword rank tracker to a backlink checker to a website audit tool. When it comes to SEO reports, SE Ranking automatically generates reports that you can share and download. 

Most reporting tools worked without issues during our test, and the platform is user-friendly. 

SE Ranking Pricing

The pricing structure for SE Ranking is competitive, with monthly and annual subscriptions available. Monthly subscriptions start at $29.40 per month and can be upgraded to unlock more features. Annual subscriptions are discounted compared to monthly plans and come with an extended feature set that allows access to more advanced customization options. SE Ranking offers considerable value for the money, especially compared to other SEO tools on the market.

2. Semrush

semrush reporting software

Like SE Ranking, Semrush is an all-in-one solution for any professional looking to improve their SEO performance. The platform does not focus only on SEO. On the contrary, SEMrush reveals valuable information about your website. This helps you improve your overall online presence. 

Regarding SEO reporting tools, Semrush lets you look at every little piece of information you need. From position tracking to keyword performance to website audits, everything is included. 

What we particularly liked was the on-page SEO suggestions report. The platform scans your website in just a few minutes and provides you with an analytical report. This report includes everything you can improve to boost your performance. 

Semrush Pricing

The pricing plans for Semrush are varied, allowing different types of organizations to purchase the tool that best fits their budget and needs. There are six available plans, starting with the Pro Plan at $119.95 per month and finishing with the Business plan, which costs $499.95 per month. Three higher-level Enterprise plans provide access to more features and larger request quotas for large enterprises or agencies.

3. Sitechecker

reporting software sitechecker

Sitechecker is a powerful reporting tool designed to give website owners comprehensive insights into their site’s performance. Much like Woorank, Sitechecker offers features such as keyword research, ranking data tracking, and automated reports. 

However, one of the main advantages of Sitechecker over other similar tools is its wide range of additional features that take website optimization to the next level. With Sitechecker, users can analyze multiple websites at once and receive detailed reports on various metrics related to their SEO strategy. 

These metrics include page speed scores, keyword density, backlinks analysis, HTML tag optimization, and more. 

Sitechecker Pricing 

Sitechecker's premium plans start from $29 per month and range up to $399 per month, depending on the features you need.

4. Woorank

woorank reporting software

Woorank is an SEO reporting tool that provides comprehensive insights into the performance of websites. This tool can track a website's progress, discover potential opportunities for improvement, and monitor competitor performance. 

Woorank also helps users identify what keywords their site ranks for and how those rankings compare to their competitors. Additionally, Woorank has many valuable features, such as keyword research tools, ranking data tracking, and automated reports. All these features combined make Woorank an invaluable resource for any website owner looking to improve their online presence.

Woorank Pricing 

You can test Woorank for 14 days using their free trial. The tool offers feature-rich plans for more advanced users, including full keyword research tools and automated reports. The prices for these plans start from $79.99 per month up to $199 per month, depending on the features you need. 

5. Advanced Web Ranking

Advanced Web Ranking reporting

If you’re looking for software that will beautifully pack your rank data into white-label reports, Advanced Web Ranking is an intelligent solution. The platform comes with most of the key features a team of professional marketers needs.

During our testing, we had no issues using the SERP and competitor research features during our testing. The technical SEO reports are fully customizable. The platform allows you to integrate third-party reporting tools. 

Advanced Web Ranking Pricing

AWR's pricing plans start from the essential Starter Plan, which costs $49 per month and includes plenty of features for rank tracking, competitor research, keyword research, and detailed reporting. The top-tier Agency Plan costs $199 per month and offers additional features like Developer API, Data Studio Connector, historical rankings import, and more.

6. Nightwatch

Nightwatch reporting tool

Nightwatch is one of the few technical SEO reporting software that is optimized for both SEO beginners and marketing professionals. With an easy-to-use rank tracker, you can easily stay ahead of your competitors and improve your rankings. 

Still, SEO-automated reports and site audits are where the software shines. As with Advanced Web Ranking, the tools are perfect for agencies. All the SEO reports are fully customizable, and the templates are clean and responsive. 

Nightwatch Pricing

Nightwatch provides a generous 14-day free trial, allowing you to try most of the tools’ features. The cheapest plan costs $39/mo and includes a keyword tracker for 250 keywords, a website and competitor tracker, Google Search Console, and Google Analytics integrations. Those who needs access to white-label reports, API, and Google Data Studio pay $99/mo (this includes tracking of 10,000 keywords).

7. Pro Rank Tracker

pro rank tracker seo reporting tool

Unlike other SEO reporting software on our list, Pro Rank Tracker is mainly used by agencies and enterprises. Of course, that doesn’t mean that small website owners can’t use the tool effectively. On the contrary, Pro Rank Tracker is the only software on the list that comes with a free forever plan.

When it comes to SEO reporting, Pro Rank Tracker allows you to track your rank in real-time and visualize your SEO data via analytic reports. A feature that we particularly enjoyed using is the MyRanks app. 

With this app lets you quickly create and share your reports with your clients or teammates. The report templates are customizable, and the creation process is straightforward. The starter striking plan is by far the most affordable on the list. If you are on a tight budget, this is a must-try software.

Pro Rank Tracker Pricing

Pro Rank Tracker offers a variety of pricing plans to suit all kinds of customers having different budget constraints. There’s a generous 30-day free trial that includes all premium features and allows tracking 100 terms.

Their cheapest plan starts at just $13.50 per month and comes with basic features such as 100 tracked terms, daily rank updates, unlimited reports, and more.

To get access to the My Rank Clients App and 10 user accounts, you’ll need to upgrade to a Pro plan which starts at $89/mo.

8. Serpstat


With more than 50 SEO-related tools and widgets, it is no overstatement to say that Serpstat is a complete solution for SEO professionals. The platform allows you to analyze your competitors, generate SEO audits, conduct keyword research, check your backlinks report, and much more.

With a daily rank-tracking feature, Serpstat can automatically generate SEO reports for you and your clients. You can base your SEO research on niche leaders and use ad examples for your campaigns. 

The platform seamlessly integrates with third-party tools for SEO metrics acquisition and reporting. 

Serpstat Pricing

On a tight budget, you can take advantage of the simple but effective "Lite" plan and access all essential tools at $69/mo. The more robust plans offer unlimited result sets, extended data analytics capabilities, advanced reporting features, keyword clustering, and much more, making it easier than ever to get the most from your SEO strategies.

9. BrightLocal

bringlocal seo reporting tool

BrightLocal is the last premium software we’re reviewing for the purposes of this in-depth guide. Like most platforms reviewed so far, this is search engine optimization software for professionals. 

The platform focuses on local rank tracking and helps you create local SEO reports. This is the best way to go if you need software that provides valuable information about your client’s performance based on location. SEO reports are fully white-labeled and customizable.

Finally, this is one of the few SEO reporting software that allows you to create reports for your Google Business Profile. This is also one of the most affordable SEO software.

BrightLocal Pricing

BrightLocal's pricing plans start from the “Single Business” plan, which costs $29 per month and is perfect for small businesses and agencies managing up to 3 locations. With this plan, you’ll get access to 3 rank tracker reports, 250 local search grid credits, 10 Google Business Profile Audits, and more.

Mid-size businesses will benefit from the “Multi Business” plan that starts at $49/mo.

You can try BrightLocal for free during the first 14 days.

10. Google Data Studio & Google Analytics

google data studio reporting

Our last suggestion is actually two different tools offered for free by Google. If you do not want to spend any money on creating your analytics reports, you can use the Google Data Studio platform. The software comes with plenty of pre-built reports and data source templates. As such, you can use the platform to generate detailed reports for yourself or your clients quickly. 

On the other hand, the Google Analytics platform is used for real-time data collection. Through the platform, you can access important data about your website visitors. From ROI statistics to behavior and traffic sources (organic traffic, social media, etc.), nothing is left out. The tool integrates with other Google platforms, such as the Google Search Console. 

Google Analytics also offers a customization section where you can find the custom reports you have created. 

Google Analytics & Google Data Studio Pricing

Both tools are free.

Our verdict: The best SEO reporting software

All of the above tools are more than capable of improving your SEO. As long as you learn to use them properly, they can also help you create analytical SEO reports. These reports are the best way to adjust your marketing campaigns properly. 

SE Ranking, SEMrush, Sitechecker, Ahrefs, and MOZ Pro are the most comprehensive platforms for SEO reporting tools and overall offerings. That's why we recommend them to businesses of all sizes.

Have questions

What is SEO reporting?

SEO reporting is the process of tracking and analyzing data related to website visibility, content marketing engagement, organic search traffic, and more. SEO reports combine data from multiple sources, such as search engine result pages (SERPs), analytics platforms, keyword research tools, and other online monitoring tools.

Through the use of SEO reports, businesses can gain insights into how their website is performing in terms of ranking and visibility, as well as identify any potential areas for improvement.

How to make SEO reporting impactful?

Opting for SEO reporting software is the best way to ensure that your SEO campaigns will actually impact your performance. Most of the software reviewed in this guide will help you craft a flawless SEO strategy from scratch. 

Why use SEO reporting software?

There are many reasons why SEO reporting software is beneficial for you. If you own a digital marketing agency, such tools will allow you to create SEO reports for your clients and optimize their strategies. On the flip side, if you own a business or website, you can use the software reviewed above to outrank your competitors and have a general overview of your SEO efforts. 

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Irina Maltseva

Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.

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