6 Best AI Search Visibility Tools for Better AEO Insights in 2025

In the past, SEO meant matching keywords with user intent and blue links, where people clicked through to know the answers. Today, things are quickly changing with the rise of AI search engines—these provide direct answers to user queries.

Modern algorithms focus on understanding the meaning behind search queries, instead of just matching keywords. This means you need to offer valuable and authoritative content to show up in AI search experiences.

For example, instead of keywords, such as "best travel destinations," you must focus on addressing specific user queries like "is [Country] safe for solo travelers?"

Understanding how AI search visibility works can help you build a solid AEO+GEO strategy. 

In this guide, we'll review the AI visibility tools that provide SEO insights to help more people discover your brand.

A Quick View of  AI Search Visibility Tools 

AI isn't just changing how you perform SEO. But it also impacts the tools and strategies you use to optimize brand visibility—including content, technical audits, and competitor analysis.

Investing in the right AI search visibility software can save you hours of manual work.

Below are 6 best tools for AI search visibility to help you understand what impacts your brand presence in AI search experiences.

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What is AI Search Visibility?

AI search visibility is the process of understanding how often your brand appears in AI-powered searches. With this, you'll know how many times your brand's products, content, or services appear in LLM answers.

While traditional SEO aims to showcase your brand within a list of links, AI search visibility focuses on directly citing your content in AI search engines. Each marketing technique has different goals: increasing clicks for traditional SEO and earning trust through summarized answers in AI search engines. 

AI search visibility specifically focuses on core metrics like:

• The number of times your brand was mentioned in AI answers
• How many times were your brand links included? 
• How do you compare to your competitors?
• The position of your brand in AI summaries

Using a dedicated AI search visibility tracker can help you monitor these metrics and guide your SEO. But choosing a tool among many in the market can feel overwhelming. 

That's why we've compiled a list of features and functionalities to look for in AI search visibility trackers.

Criteria for Choosing the Best AI Search Visibility Tool 

LLMs work on probability, meaning the outputs vary based on prompt phrasing, timing, and user behavior, amongst other variables. So, tracking these results manually is out of the question. 

The best way is to find a tool for AI search visibility, one that does everything in a single place. For example, you might want to track brand visibility, run competitor and sentiment analysis, and optimize AI visibility in the same software.

With numerous tools hitting the market, it's important to look for the following features:

• Multi-platform coverage: Check if the AI visibility tracker covers all AI search models—ChatGPT, Claude, Gemini, Perplexity, etc.
• Visibility metrics and reporting: The tool must provide a clear view of metrics, such as AI visibility score, brand citations, share of voice, and sentiment analysis.
• Optimization suggestions: The best AI search visibility tool provides actionable insights on improving your AI presence. Look for features, such as content optimization recommendations, citation gap analysis, and technical SEO audits.
• Integration with traditional SEO: This is a bonus but a helpful feature—check for unified dashboards, side-by-side reporting, and traffic insights. 
• Accuracy of tracking: Consider how accurate the tool is regarding AI visibility monitoring. You want to verify the results manually as well as in other similar software.
• Competitor analysis: You want to benchmark against similar brands in your space. The ability to monitor your brand and competitors is key.
• Customer service: Is the customer service team quick enough to resolve issues? Does the software provide training materials? Is there onboarding support? These are crucial aspects to consider while choosing software.
• Scalability: Finally, check if the platform provides supporting features as your brand grows. This includes pricing plan upgrades and advanced functionalities. 

6 Best AI Search Visibility Trackers in 2025

We evaluated multiple platforms, some as dedicated software and others as part of traditional SEO platforms. 

Here are our top 6 AI search visibility tracking tools.

1. SE Ranking

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SE Ranking brings traditional and AI search strategies together in one powerful platform. Apart from its SEO monitoring and research features, SE Ranking features a powerful AI Search Toolkit that enables businesses to track and improve their visibility across AI-generated results. The tool covers platforms like Google AI Overviews, AI Mode, Gemini, and ChatGPT, soon expanding to Perplexity and others, making it the best AI search visibility tracker.

The platform helps users track how their brand is presented in AI answers, including mention frequency, link placement, and positioning in AI responses. It shows who else gets mentioned alongside your brand, where your competitors stand, and what pages get cited most often by AI. This tool makes it easier to measure your AI visibility, analyze competitors, and act on real data to improve your brand’s share of voice.

Key Features

• ‍Cross-platform AI visibility tracking: SE Ranking monitors brand mentions and website links across AI Overviews, AI Mode, ChatGPT, and Gemini, with additional platforms on the roadmap.‍
• Precise mention and link data: You can see where your brand appears in AI responses, including the top 3 positions and whether it's cited or linked.‍
• Top-cited sources detection: SE Ranking identifies pages that AI systems cite most often, so you can reach out to those websites and get brand mentions there. ‍
• Daily updates and historical trends: Users can stay on top of shifts in visibility and performance with refreshed daily data and long-term trends.‍
• Competitor benchmarking: You can track and compare your brand visibility and positioning alongside key competitors.‍
• Cached AI answer copies: View actual AI-generated answers to understand brand framing and identify issues.‍
• Research any domain or brand: Go beyond your own prompts and brand to investigate any site’s presence in AI answers for competitor analysis and opportunity spotting.

Pros:

Competitor tracking: Lets you monitor competitor brands and benchmark their visibility side-by-side.

Clear visibility metrics: Users can view positions, mentions, and link placements across AI answers.

Intuitive interface: The dashboard is clean, visual, and easy to navigate.

SEO integration: Works with your existing SEO projects, no need to switch platforms or duplicate work.

Intuitive interface: The dashboard is clean, visual, and easy to navigate.

Cons:

No sentiment analysis: The platform doesn’t yet analyze how AI models frame brand tone or sentiment. You can only check the AI answers to draw your own conclusions.

Mild learning curve: Some users may need a short learning curve to get used to AI-specific workflows.

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Pricing

The AI Search Toolkit is included in SE Ranking’s:

• Pro Plan: $119/month for 50 prompts to track
• Business Plan: $259/month for 100 prompts to track
  

AI Results Tracker limits can be scaled with add-ons starting at $89/month. This add-on also gives you access to research competitors in AI search. 

A 14-day free trial is available for new users, and annual plans come with a 20% discount.

2. Profound AI

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Profound AI is a unique AI search visibility tracking tool with dozens of proven formats to drive brand citations. From answer engine insights to conversation explorer, the platform gives you a hands-on experience with search visibility.

Another special feature is the ChatGPT shopping visibility that lets you analyze how your products level up in the sales space. 

Key Features

• ‍Answer engine insights: You'll be able to track your presence, analyze AI responses, and improve rankings.‍
• Agent analytics: Understand when and how often AI bots access your content. You can also measure how many human visitors convert from AI answers. ‍
• Conversation explorer: This feature gives you insights into how people interact with answer engines through real-time data signals.‍
• ChatGPT shopping: Profound AI helps you tailor content for increased product exposure. You can understand the trends on how often your product shows up in search answers and spot gaps in retailer coverage.

Pros:

Clear insights: Customers appreciate Profound's ability to simplify complex data into actionable steps.

Simple user interface: Profound AI is known for its simple dashboards and specific growth insights.

Responsive customer care: Users are happy with Profound's prompt response to client queries and concerns.

Cons:

Missing AI models: Profound AI does not track performance across Claude, Mistral, and Grok.

Lack of simpler report extractions: Some users find it challenging to export scores, citation ranks, and search volume data.

Lack of advanced data: Certain other customers find a need for more data, such as organic and paid search results. 

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Pricing 

Although Profound can be considered one of the best AI search visibility tracking tools, it only offers two pricing tiers:

• Profound Lite: $499 for 200 unique prompts. 
• Custom pricing: All the feature sets can be customized, including responses analyzed per month.

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3. Rankscale AI

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Ranskcale AI helps track your brand presence in conversational search engines like ChatGPT and Perplexity. The platform provides a dynamic dashboard to track all your brands, including performance metrics, competitor analysis, and period-over-period comparisons.

Key Features

• ‍Performance tracking: It helps you track visibility scores, sentiment mentions, citations, and average position.‍
• Competitor benchmarking: You can monitor the key players in your industry, including their KPIs, rank, and citations.‍
• Citation analysis: It shows which sources AI search engines mention the most. You can also view the specific URLs that create the highest impact.‍
• Sentiment analysis: Learn how people perceive your brand; whether it's positive, negative, or neutral. Rankscale provides detailed insights into sentiment scores for your brand and competitors.‍
• Website audits: This feature helps you learn how AI engines evaluate your content. You can access the AI readiness score and compare your current and improved versions side-by-side.

Pros:

Simple interface: Users like the intuitive dashboard and actionable insights.

Fast customer support: Rankscale's support is quick and easy to access.

Clear analytics: The tool provides a clear overview of scores, metrics, and other analytics.

Cons:

Limited customization options: A few users are pretty unhappy with the lack of integration and customization options.

 Long learning process: Customizing everything to your needs could take time.

Unclear views: There is no mention of what the person is looking at, and some users find the views confusing.

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Pricing 

Ranscale AI offers the following pricing tiers:

• Essentials: €20 for 5 brand dashboards.
• Pro: €99 for 25 brand dashboards.
• Enterprise: €780 for 100 brand dashboards.

4. Knowatoa 

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Knowatoa is an AI search visibility tool that helps businesses become discoverable and relevant in the AI search game. The platform ensures your site is AI indexable, maintains accurate data, and presents strategic opportunities for growth.

The platform compares the model results with your products and services to verify if AI is accurately representing your brand.

Key Features 

• ‍Cross model AI tracking: Knowatoa tracks your brand presence across ChatGPT, Google Gemini, and Perplexity.‍
• Specific question tracker: Beyond AI presence tracking, the platform also monitors the specific questions people ask AI search engines. ‍
• My team: This feature lets you invite your marketing or social media teams to access your Knowatoa account.‍
• AI search console: This publicly available AI search console checks for active blocks from firewall or security plugins. Plus, it also lets you share the results with your IT or web hosting teams.‍
• Citation reporting: You can understand which domains and pages show up in AI search experiences.‍
• Locale support: With this new feature, you can track AI search visibility across multiple languages and regions. 

Pros:

Intuitive interface: Knowatoa offers a clean dashboard and CSV export options.

API access: With the API, you can view real-time and historical ranking data and build custom dashboards and reporting tools.

Perplexity user-bot: This feature allows you to test if your site is read and indexed in real-time by Perplexity user bots.

Historical data views: Knowatoa shows the last five answers collected for each LLM, making it easier to visualize trends with bar graphs and charts. 

Cons:

No sentiment analysis: While Knowatoa reads into competitor data, it does not show how people perceive your brand.

Limited question tracking: You can track more questions only on the higher pricing tiers.

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Pricing 

This AI search visibility tool comes with a free trial and with the following pricing plans:

• Free: $0 for 10 questions. 
• Premium: $99 for 30 questions.
• Pro: $249 for 300 questions.
• Agency: $749 for 1500 questions.

5. Xfunnel

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Xfunnel is a comprehensive AI search visibility tracking tool to scale your AI visibility. The platform lets you experiment and iterate visibility strategies, along with a dedicated analyst, should you require help. 

The action-driven playbooks are created according to your goals, helping you refine your content. Plus, if you're big on affiliate marketing, you can use the ready-made affiliate lists and outreach methodologies.

Key Features

• Research and segmentation: You can identify top queries by intent level and segment data by region, persona, or product.
• Visibility tracking: Xfunnel makes it easier to track share of voice, brand sentiment, and how you stack up against competitors.
• Citation analysis: Understand what drives AI visibility through citation analysis. Analyzing responses allows you to spot gaps and build high-impact content.
• Optimization playbooks: You can enhance your SEO strategy with expert-level recommendations and proven AI-optimization playbooks.

Pros:

Proven optimization: The action plans are based on experimentation and give you a foolproof growth strategy.

Routine check-ins: Xfunnel team routinely analyzes and tracks your experimentation to give you the best output.

Buying journey analysis: This feature helps with customer journey mapping, allowing you to see how answer engines respond to each persona.

Real-time data: Xfunnel claims to provide the highest quality data in real-time.

Cons:

Missing AI models: Profound AI does not track performance across Claude, Mistral, and Grok.

Lack of resources: Xfunnel does not provide how-to guides or video tutorials, making it challenging for beginners.

No transparent pricing: The website does not explicitly state the pricing, and this means you'll never know how much you'll pay for the feature sets.

Pricing

The tool for AI search visibility offers two pricing tiers:

• Free starter: $0 for 50 one-time search queries.
• Custom: Tailored pricing for unlimited search queries.

6. Semrush 

Source: Semrush
Alt: Semrush AI toolkit

Semrush is one of the finest AI visibility platforms with flexible pricing systems. Although originally an SEO tracker, the platform has added GEO functionalities to help you uncover AI visibility scores.

A Question report is especially a helpful feature that lets you understand the real questions people ask AI search engines about your brand or products. 

Key Features

• ‍Competitor set customization: Semrush automatically adds your competitors; however, you can customize your competitor sets and choose up to 9 brands to benchmark against.‍
• Traffic and market toolkit: The AI traffic dashboard shows how and when LLMs send traffic to specific domains.‍
• Share of voice analysis: You can find out how you compare against other brands with graphical representations. The platform also mentions a clear snapshot of the number of times your brand was mentioned by the AI engines. ‍
• AI strategic opportunities: At the end of the reports, you'll notice a priority label along with suggested next steps to tailor your content.

Pros:

Good industry insights: Users like how the platform breaks down insights into scannable opportunities.

Excellent guidance: The Semrush academy is a goldmine for creative ideas and strategies.

A comprehensive tool: With traditional SEO and GEO insights, Semrush is suitable for businesses of all sizes.

Real-time data: Xfunnel claims to provide the highest quality data in real-time.

Cons:

Overwhelming interface: The dashboard could feel cluttered for new users with many tools and features visible simultaneously.

Pricey: The platform can get expensive if you're an individual or small business.

Limited access: The basic plans offer limited access to AI search tracking, prompts per LLM, and share of voice tracking.

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Pricing

Semrush's SEO plans include AI search site audit, and start at:

• Pro: $139.95 for 0 prompts per LLM. 
• Guru: $249.95 for 50 prompts per LLM.
• Business: $499.95 for 50 prompts per LLM.

AI search tracking is only available on the Guru and Business plans. And the AI toolkit subscription is available at $99/month per domain. Each domain needs a separate subscription. 

The Future of AI Search Visibility Tracking

Since March 2025, AI Overviews have grown by 115%. This statistic shows how LLMs and generative AI summaries are aiding the zero-click trend. 

On one hand, the LLMs are invading traditional search engine use cases, with 40% to 70% of people using them to conduct research and summarize information. On the other hand, AEO (Answer Engine Optimization) is making it more practical to retrieve information at a glance. 

It's safe to say that AI search engines are now the new SERP with the visibility metrics of traditional SEO and GEO blending. This means if you don't quickly integrate with classic SEO, you might lose out on a larger customer base.

But that's not enough; you must also track brand visibility in AI search engines for a more comprehensive outlook. 

Key Takeaways

As AEO is taking over traditional SEO, it's important to start early and prioritize AI visibility tracking. The ranking factors for LLMs are very different from the traditional SERP. If you're trying to optimize for AI search, focus on multi-model support, citation worthiness, and topical depth. 

The key is to test different platforms until you find the best AI search visibility tracking tool. Tools like SE Ranking, Semrush, and Xfunnel are great for individuals and bigger companies. 

In the end, you'll gain more visibility when you use the right software and consistently provide value with your content.