AI tools are everywhere, and they’re promising to rocket productivity, cut costs, and transform your business practices.
But let’s be honest… every tech boom triggers a flood of cash-grab solutions that never live up to the hype.
So, which ones are actually worth your time and budget?
We’ve handpicked 11 AI tools that deliver real results across different areas of your business, from automating sales pipelines to generating images. They might even leave you wondering how you ever lived without them.
Almost two-thirds (65%) of senior executives believe AI is a top contributor to growth, according to research by Adobe.
Here are the top ways AI improves business processes:
Those repetitive tasks that eat up entire days? They’re now relics of the past.
AI automates menial tasks, letting your team focus on creativity, complex work, and relationship building.
Research by Adecco found that AI is already saving workers one hour per day. And that's just the start.
By 2029, employees expect to save up to 12 hours per week, according to research by Thomas Reuters.
Take customer service as an example: Agents once typed out customer support responses from scratch. Now, AI generates high-quality responses that are based on an analysis of previous interactions. All the agent has to do is click “Accept.”
AI records, analyzes, and visualizes data in real time, helping you understand what's working – and what's not.
And it’s not just the easy stuff. Today’s apps handle complex data, such as sentiment on social media or nuanced customer behavioral trends.
They can even spot patterns and predict what’s coming next. For example, highlighting customers likely to churn or recommending the best move to close a deal.
Businesses aren’t the only ones reaping rewards. Customers enjoy faster responses, attentive round-the-clock guidance, and personalized product recommendations.
For instance, McDonald’s is rolling out AI that suggests products based on past orders, time of day, the weather, and even traffic levels. The result? A smoother, more relevant customer experience – and larger orders.
Tasks that once took hours now take minutes. This leads to significant cost and resource savings, without sacrificing quality.
For example, a small business creating a visual report no longer needs to hire a graphic designer or data analyst. An app like Canva offers ready-made report templates and AI image generation. Combine that with Tableau, which visualizes data, and Grammarly, which checks for grammatical errors, and they’ve saved big time.
So, AI saves time, money, and resources, all while increasing customer satisfaction. That means only one thing: growth.
Plus, these tools support innovation by sparking new ideas and offering multiple solutions to challenges, keeping you ahead of the game.
Sales teams using AI to optimize tasks see 50% higher win rates, according to research by Gong.
It’s no surprise. These tools help you stand out in a competitive market by streamlining processes, supporting personalization, and making smart recommendations.
Artisan is a sales solution that centres AI and automates 80% of outbound sales tasks.
Running the show is AI BDR, Ava, who becomes your most productive team member. She will find prospects who match your ICP by searching the Artisan database, containing over 300 million contacts. From there, Ava scores leads, sends personalized outreach, creates reports, and more.
Artisan cuts manual tasks, giving your team more time to prioritize the human moments that close deals. This can streamline sales for any company, from startups to enterprises.
Key features:
Pricing:
Salesloft is a revenue orchestration platform that uses AI to streamline sales processes, from first interaction to deal closing.
During the early pipeline, AI assistants summarize, analyze, and store data from lead conversations. Then, Salesloft transforms those insights into recommended next steps, trend analysis, and risk identification.
Salesloft scores and qualifies leads, and unites buyer signals in one place. You can also automate prompts to trigger after key actions, such as a lead accessing your website.
Key features:
Pricing:
Salesloft doesn't reveal its pricing, but it offers Premier and Advanced tiers. Contact the sales team for more information.
Customer relationship management (CRM) software stores information about and manages customers and their interactions with a brand.
Companies using CRMs’ advanced AI features are 83% more likely to outdo their sales targets, according to research by FreshWorks.
Hubspot is a giant in sales and marketing, and for good reason. It all started with its CRM, which unifies your customer data, teams, and tech on one platform.
Hubspot's AI Copilot, Breeze, summarizes interactions, predicts behavior, and automates messaging.
Key features:
Pricing:
HubSpot offers four pricing plans for its CRM. A limited free tier supports companies just starting. For more extensive features, Starter costs $20 per seat per month, Professional costs $50, and Enterprise costs $75.
Salesforce’s CRM lets businesses develop 360-degree customer views, create workflows, and automate repetitive processes.
AI CoPilot, Einstein, handles your customer relationships, from automating outreach to customer service. It helps marketers make sense of their customers by providing segmentation, churn prediction, and customer journeys.
Key features:
Pricing:
Starter is $25 per user per month. On the same basis, Professional is $100, Enterprise costs $165, and Unlimited is $330.
Marketing teams can use AI models to streamline tasks, improve project management, and win more sales.
Adobe’s Marketo Engage is a marketing automation platform that tracks, plans, and manages multi-channel campaigns.
Ultimately, Marketo Engage inspires repeat sales by recommending next steps, creating segments, and contacting customers on their preferred channels.
Plus, this AI-powered tool automates workflows that engage customers at the right time to prevent churn. The generative AI streamlines tasks by creating emails, website content, and summaries.
Key features:
Pricing:
Maketo Engage offers four tiers: Growth, Select, Prime, and Ultimate. Contact the sales team for pricing.
Zapier is a popular workflow automation tool. Teams can create custom AI Agents that boost efficiency by automating tasks, such as lead management, marketing, data management, and more.
These no-code AI solutions are built from templates. For example, the lead enrichment agent template is set to research and update contact details when new leads are added.
You can automate workflows in a number of ways. And once you find an action that works, loop it as many times as you like.
Key features:
Pricing:
Zapier offers a limited free tool. From there, Starter is $19.99 per month. From there, Professional is $49 and Team is $399 monthly. For company pricing, contact the sales team.
AI shines as a data analyst. Beautiful visuals and intelligent pattern recognition no longer require hours of hard work.
Tableau is an AI Analytics platform by Salesforce. It interprets data, notices patterns, and provides valuable insights.
It clarifies data using a range of visuals and data storytelling. A key feature is Tableau Pulse, which provides intelligence while employees work. This helps you close more deals by giving your employees the tools to make the best decisions on the go.
Key features:
Pricing:
Tableau provides three pricing tiers. The introductory tier is Viewer, which costs $15 per user per month. Explorative costs $42 per month and Creative costs $70 per month. Tableau also offers a free trial.
Google is the biggest search engine in the world, processing around 8.5 billion searches per day. As a result, almost every website is registered on the platform for SEO.
It’s safe to say that Google collects a lot of data. Google Analytics provides deep insights about websites, ads, and customers – in a way no other business can.
This tool tells you which channels are most effective, which messages connect, and how to improve the user experience. It also predicts customers' actions and provides tags, which measure performance and trigger events. For example, showing a pop-up when the viewer scrolls down the page.
Key features:
Pricing:
Google Analytics is free for most use cases. However, there is a premium tier for large businesses with complex requirements.
Think you need to spend hours fumbling through Photoshop to create a shareable image? Today, all you need is a prompt and a few spare seconds, thanks to AI.
Whether you need enticing graphs, infographics, or social media posts, Canva has the tools to help. It provides templates, pre-made graphics, and an image editor that make graphic design accessible to everyone.
Recently, Canva has also introduced AI. When you input a prompt, Canva outputs images that fit your requirements. While it may not create the perfect image the first time, you can edit colours, add text, or remove elements on-platform.
Key features:
Pricing:
Canva offers a free tier. From there, Pro is $12.99 and Teams is $14.99 per month. Contact the sales team for Enterprise pricing.
Remember those trending AI videos with the creepy fingers? Those were DALL-E’s early works. Trust us, it’s improved.
DALL-E 3 runs through the large language model (LLM), ChatGPT-4. There’s nothing hands-on about this image app. You input a prompt, and machine learning outputs an entire image.
While this OpenAI tool supports image editing, it only lets you edit part of the image using a circular clicker and editing prompt rather than a traditional editor.
Key features:
Pricing:
ChatGPT provides a free tier. For businesses, it is $30 per user per month.
Simplify the hiring process with AI tools. Every business needs to recruit, but it often takes
The AI Recruitment industry is projected to expand from a market value of $617.5 million in 2024 to $1,053.16 million by 2032, according to Market Research Future.
Workable takes the stress out of recruitment. Create a single job posting, and the app posts it on hundreds of job boards. Its AI also searches the database containing over 400 million profiles to suggest candidates who match your requirements.
Once you’re in the interview stage, Workable provides scorecards and guidance to support a perfectly standardized recruitment process.
Key features:
Pricing:
Starter is $249 per month, standard is $349, and premier is $679 per month, paid annually.
These tools have many use cases, from AI-generated content to better project management. There’s certainly a tool that will transform how your employees work.
Considering automating sales processes? Keep Artisan in mind. The AI BDR, Ava, handles much of the early and mid-sales cycle. She becomes a hyper-productive team member who pinpoints prospects who match your ICP, sends personalized messages, and gives you useful insights.
If you’re ready to make AI part of your sales process, give Ava from Artisan a try. She helps with prospect research, personalized outreach, and routine tasks — so your team can spend more time focusing on real conversations and closing deals.
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Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.
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