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Jasper AI Review: Is It The Best AI Copywriter?

May 22, 2023
Irina Maltseva

Are you a content creator looking to hire someone to write content for you? Or a marketer looking for something to streamline your workflow? Would you love to stop procrastinating and increase your productivity?

Well, your hunt is officially over! The answer to all your requests lies in Jasper AI, an artificial intelligence copywriting tool that helps write and produce long-form content much faster than other AI software.

With an impressive array of resources to aid content creation, writing, and editing content has indeed never been easier with Jasper. The age of AI writing tools has truly begun!

In this in-depth Jasper review, I will share my unbiased experience using the AI sidekick and what the AI software can do for you.

Jasper AI review: What is Jasper AI (FKA Jarvis AI)

Jasper AI is a software that uses artificial intelligence to create SEO-friendly blog articles, listicles, academic papers, YouTube video scripts, books, and much more.

It works round-the-clock to deliver high-quality content of the highest caliber due to its training by skilled marketers and copywriters.

With Jasper as your AI writing assistant, you can develop high-quality content five times faster than you would manually, making it an effective tool in content writing for simplifying your regular work processes.

Content generated by Jasper’s artificial intelligence features near 100% originality, offering plagiarism-free material. It uses the most modern artificial intelligence (GPT-3) to process commands, learn from your writing style (aka machine learning), and use it to produce written material. 

It is sophisticated enough to recommend ideas and concepts that suit your writing style. As you use it more frequently, it naturally picks up on your tone and adapts to make the material sound more personalized.

Jasper AI’s Boss Mode adds the icing to the cake. This mode offers a range of features not available to ordinary users, including a document editor, an inbuilt free Grammarly editor, and a Copyscape plagiarism checker for added insurance.

One thing worth noting is that Jasper AI is an intelligent language model and nothing more. Many first-time users visit the app looking for a magic wand to help them easily conjure up best-selling books, Harvard-level academic journals, and articles. 

Unfortunately, it doesn’t work as such. Without your input, it is unable to create anything revolutionary.


Superior AI copywriting tool

Easy to use, with user-friendly interface

Produces original and plagiarism-free content

Suitable for both short and long-term content creation

Supports content generation in more than 25 languages for international audiences

Integration with Surfer SEO

Eliminates writers' block

Boss mode offers a document editor for enhanced blogging

Fair pricing for excellent output


The continuous need for fact-checking

AI is unable to rewrite complete articles

AI cannot create separate long-form material without editing

Who is Jasper AI For?

Jasper AI is open to a wide variety of users, mainly:


Startups and small businesses that lack the funds to hire a writer will find Jasper AI invaluable in pushing their brand. For example, suppose you are an entrepreneur with little capital for heavy advertising. In such cases, the numerous templates offered by Jasper AI will help you create captivating messages and emails to help you broaden your reach.

SEO & content writers

If you enjoy writing and posting compelling copies that Google loves, Jasper AI is your loyal wingman. With it, content writers and bloggers can effortlessly add blogs to their websites and increase traffic.


Jasper AI is ideal for marketers who need assistance generating large amounts of ad copy, email subject lines, catchy captions, and more. The over 50 templates available would prove invaluable in social media copywriting. Although it can assist marketers, it cannot carry out their tasks. With AI-generated content, it is impossible to outrank rivals.


Publishing agencies or agencies tasked with creating client content can employ Jasper AI to aid in writing alluring texts for sales funnels or landing pages. They can do this at a reduced cost and, more importantly, on time. If you are one of those, you can be assured that your work will be delivered on schedule with Jasper AI.

How does Jasper AI work?

Jasper AI’s use of the GPT-3 language model (Generative Pre-Trained Transformer - 3rd generation) technology to generate text-based content is so sophisticated that it can be excused for a human-written one. 

With the bit of information you provide, the software searches the web and uses it to produce content relevant to the subject you're discussing.

The sophisticated technology behind Jasper AI ironically contributes to its intuitive nature and makes it easier to use. Content generation is so easy that a virtual assistant can handle it while you take care of other more pressing matters. 

Speaking of content generation, you can do this on Jasper AI in three easy steps:

Step 1. Choose a Template

Jasper AI offers over 50 templates designed to cover all kinds of creative content.

These templates, or “skills” as they are called, include Quora feeds, Instagram captions, Facebook and Google ads, sentence expander, content improver, product description, and of course, the long-form assistant, to name a few. 

With the long-form assistant, you can have Jasper AI write complete blog posts, social media posts, and articles from start to finish. This last feature is, however, only available in Boss Mode. 

jasper templates

Below is a drop-down of some of the templates available on Jasper AI.

  • Amazon product description: It helps write appealing product descriptions for Amazon listings.
  • Blog post outline: Used for generating outlines for articles.
  • Blog post topic ideas: You can use this to generate captivating article topic ideas. 
  • Business or product name: Generate a captivating name for your company.
  • Content improver: Consider it a quick approach to improve your material into a more intriguing, original, and compelling one.
  • Content summarizer: Use this to shorten texts to bullet points without undermining the content.
  • Creative story: Use this to create mouthwateringly imaginative stories to hold readers' attention. 
  • Email subject lines: Write head-turning email subject lines with this template. 
  • Facebook ad headline: With this, Jasper helps you create eye-catching headlines for your Facebook ads to encourage clicks and eventual purchases from potential customers.
  • Google ads headline: Write text that will translate well for your Google ads "Headlines" section.
  • One-shot blog post: Create a 500-1000-word blog post with a single click, complete with an introduction, a body, and a conclusion. 
  • Perfect headline: This template was created with the help of the top copywriters in the world and is guaranteed to produce headlines that will increase sales for your company.
  • Personalized cold emails: Use this to create effective cold emails to receive feedback.
  • Product description: Use this template to promote your product by writing appealing product descriptions for emails, social media, and websites.
  • Quora answers: Come up with clever solutions to challenging questions.
  • Sentence expander: Convert a few words into a creative, intriguing, and exciting lengthier sentence.
  • SEO – product page – title and meta descriptions: Create meta descriptions and title tags that are optimized for search engines for your product pages.
  • Video description – YouTube: Write original, high-ranking descriptions for YouTube videos.
  • Video script hook and introduction: Make a video intro to draw in viewers and encourage them to watch the entire thing.

There are still more templates unmentioned above, and if you’re worried you might not find what you’re looking for, there are content templates for every kind of business or field of content creation.

Step 2. Feed relevant information to the Template

After selecting a suitable template in Jasper, you can focus on the details and information that must be included in the required content. In other words, be specific. And by “specific,” I also mean in tone and grammar. The more specific you are, the higher the chance of quality coverage by Jasper. This is where the human touch is needed.

The best example of this would be trying to write a "Product Description" for a product up for sale. In such an instance, the first thing is to select the appropriate template, “Product Description."

Having done that, you must fill in the necessary details and information about such a product or brand. You would be provided with three key areas to express yourself best. These are:

  • Company/product name: Here, you must enter the name of the business or item the product description should be about.
  • Tell us about the product: You are to thoroughly explain the firm or product in no more than 600 characters. You can only write one or two paragraphs at once because of this. So you must keep it simple and informative to help Jasper’s output.
jasper product description
  • Tone of voice: Jasper wants to know what tone or mood you would like for the write-up. If you want it to sound exciting, informative like David Attenborough on BBC documentaries, or witty like Trevor Noah, just let Jasper know, and your wish shall be fulfilled. Oh, and don’t try to combine tones like “sad and excited.” Stick to a single tone. Trust me.

You can go to the next phase if you have filled in the above.

Step 3. Generate AI content

Below is an example of Jasper's work when I used the "Product Description" template for a particular movie.

jasper generate ai content

Jasper AI reviews grammar & plagiarism


There is an inbuilt free Grammarly editor in Jasper. With this, you don't have to worry about grammatical or spelling errors. I ran the above AI-generated text through my personal paid Grammarly, and it gave me an almost-perfect write-up with little to no errors. 

jasper grammar


I also ran the AI-generated text through Grammarly’s plagiarism checker and got this result. The output was excellent, with only 7% plagiarism (translating to 93% originality). The only reason the score is not higher is a result of the title, which cannot be changed.

jasper plagiarism

What is Jasper AI Boss Mode?

Jasper’s Boss Mode will enable you to produce 5X as much content in half the time utilizing the power of AI. It is intended to provide the author access to Jasper AI's most cutting-edge features.

With it, you will get access to the long-form assistant template, a document editor that allows you to quickly produce long-form material like blog posts, sales letters, emails, and even whole journals and books.

Perhaps the most powerful feature that Boss Mode unleashes is Jasper Commands. You may use it to give precise instructions to Jasper and complete the task flawlessly. I like to consider it an Alexa or Siri equivalent. As the name suggests, you become the boss of Jasper AI.

Wait. There’s more.

By unlocking Boss Mode, you grant Jasper eagle-like visibility. Jasper can now use his newly acquired powers to read the preceding 2,000–3,000 characters and improve the context of his writing.

Additionally, you will have access to an in-built Grammarly editor to eliminate grammatical and spelling errors. It is the best in the market and is entirely free. 

There is also a plagiarism checker option with Copyspace. One of the things I loved about Jasper’s use of Copyspace (as with its use of Grammarly) is that it is in-built, meaning that it runs directly within the editor. Although most of what Jasper churns out is unique and original, it doesn’t hurt to be extra sure, does it?

Furthermore (yes, there’s more still!), when in Boss Mode, Jasper AI can accurately spot duplicate material thanks to its keen vision. 

I equally liked the fact that I had access to create AI-generated material, making the process easier and removing obstacles.

How to use Boss Mode? Well, it's easy. Just follow these three steps:

  1. Begin by launching the Documents template.
  2. Write any command of your choice.
  3. Sit back and watch Jasper react to your command by carefully dishing out your desired content.  

What is Jasper Chat?

Jasper Chat is a chatbot modeled off Chat GPT and is the latest addition to the already sophisticated AI.

While on Jasper Chat, the bot helped me develop ideas and revised and scaled my content. I could speak naturally with the AI as if I was conversing with a human. 

jasper chat review

I asked it questions and was impressed by the level of mastery in its answers. The chatbot’s answers prove it is equipped with all the current information on specialized and advanced topics. It even churned a joke or two.

I was equally impressed with the memory of the chatbot. To my surprise, it remembered our previous exchange and continued from there.

Overall, Jasper Chat represents a tremendous development in the field of AI assistants and has the potential to completely change how humans communicate with computers and other digital systems. 

The Jasper AI Boss Mode and Business plan provide you full access to Jasper Chat.

What is Jasper Art?

Jasper Art is an AI image generator that can conjure images from ordinary texts. You could describe whatever image you needed for your content, and Jasper would create it out of thin air. All in a matter of seconds.

I tested this feature and was surprised to see that the images created were 100 percent unique! That is, there was no need for stock photos. Instead, they were made on the spot! 

jasper art
Jaspe Art

You may choose how you wish to exhibit your art by selecting from the many style and media options. To achieve this, use the 13 options available. I found these very broad and wide-reaching as they included retro, vector art, line art, 3D render, pixel, and so much more! It felt like an art class.

Equally, I loved the freedom Jasper Art gave me to mix various techniques and mediums to create an original photo. This is achievable through the 15 mediums, including contemporary oil paintings, pencil sketches, charcoal, and pastels.

Moreover, you can pick moods like aggressive, happy, sad, dull, and more to give emotion to your photo and reflect your writing style.

jasper art

Surfer SEO integration

Jasper’s integration with Surfer SEO is the combo you didn’t think you needed.

If you were unaware, Surfer SEO is a tool that helps to optimize article for SEO. It structures the article, provides a detailed list of relevant keywords, and shares real-time feedback on overall on-page optimization.

When used in tandem, these two tools can quickly create blog entries that also rank well on Google. 

While you certainly can paste Jasper’s AI-generated content into another SEO tool, there’s nothing better than having Jasper AI long-form assistant do that for you with its Surfer SEO integration.

With this, you can rest assured that only SEO-optimised content would be ready for the web. However, it is important to note that Surfer SEO is an optional paid add-on and must be purchased in order to enjoy this integration.

Jasper AI Surfer integration

Jasper AI Chrome extension

With the help of Jasper's Chrome extension, AI content creation and editing has never been simpler. 

You may use it to write directly in Google Docs, WordPress, Webflow, or any CMS you choose. 

Also, you may utilize it inside of Hootsuite, Sprout Social, Twitter, LinkedIn, or your preferred social media scheduling tool. Creating captions and ad content straight on the platform is really simple with an extension.

And did I mention that the Chrome extension is also compatible with Gmail? This feature is helpful for those who need to create and send a lot of emails daily (e.g., sales and marketing departments).

You can quickly have Jasper create subject lines and follow-up emails using Jasper & Gmail integration. I was even able to alter the tone of a previous email from inside my email draft. It truly doesn’t get easier than this.

Furthermore, this extension has several templates for different email writing purposes. For example, Content Improver helps to update and optimize your email copy quickly. 

Jasper’s Commands allow you to give basic instructions to prompt Jasper’s ability to respond and execute your instructions.

I enjoyed the Commands template especially, using it on multiple occasions on Google Docs to get Jasper to formulate music blog headlines and drafts for me. 

jasper chrome
jasper chrome

It doesn’t matter whether your goal is to start integrating AI into your strategy or uncover new methods to optimize your workflow, Jasper's Chrome extension has your back.

Jasper AI pricing

Jasper AI sports a customizable pricing structure, flexible enough to accommodate your needs and budget.

Moreover, you get to save 17% if you opt for an annual billing cycle. The various plans offered are highlighted below.

Jasper AI pricing

Starter plan

The starter plan is the simplest and cheapest plan on offer. It begins at $29/mo on a monthly billing cycle for 20,000 words and $24/mo on an annual billing cycle. It gives you access to all the basic templates, potent enough to write short-form content. 

In this plan, your robotic friend can support over 20 languages. It is accessible to 5 users and comes with a support chat.

As stated above, your pricing plan is customizable and rises as your word (“credits” as it’s called) consumption does. Basically, the more credits used, the higher the bill. 35,000 credits used will cost you $49/mo or $40 on monthly and annual subscriptions, respectively. 

Number of credits Monthly subscription
20,000 $29/mo
35,000 $49/mo
60,000 $79/mo
75,000 $99/mo
115,000 $149/mo
150,000 $199/mo
240,000 $299/mo
320,000 $399/mo

Boss Mode plan

The Boss Mode plan (premium plan) begins at $59/mo on a monthly subscription and $49/mo on an annual subscription. It includes 50,000 words and a document editor that can be used to create entire blog posts. 

This plan has higher-end features like a document editor for long-from content, Compose and Command features, Maximum content-look back, and more.

Like the Starter plan, it goes higher with the credit use. 

Number of credits Monthly subscription
50,000 $59/mo
100,000 $99/mo
300,000 $279/mo
700,000 $600/mo

Business plan

The Business plan is basically a Boss Mode plan on steroids. In this plan, Jasper is tailor-made to work for your organization. This means that there are business features available for marketing teams for large-scale content generation. 

Such features include document sharing, a dedicated account manager, and even a tailored AI brand voice. The pricing of this plan is not fixed.

Free trial

Jasper AI does not offer a Free plan. However, it offers a free trial for only five  days, after which you must subscribe to a plan or risk losing access.

Jasper AI support

Excellent assistance and customer service are crucial for an all-powerful and complex AI like Jasper.

Jasper’s support is offered via channels like: 


The easiest way to access Jasper support is by emailing  Sending emails and getting fast replies are a piece of cake. I tried it and got my reply in 20 minutes, which is quite impressive.

Knowledge center

The Jasper’s Knowledge center is filled with support articles and guides on various features and functions like Jasper Art, Jasper Chat, Jasper Bootcamp, and more. 

Facebook group

One way to know a successful firm/product is by its online community; Jasper AI is no exception. 

Jasper AI Facebook community

The Jasper Official Community on Facebook helps you with issues that fall well outside the scope of its standard customer support, like writing strategies. Here, you will receive all of the most recent updates from the Jasper team and learn how to use it to write better copy.

I recommend that you join the community as soon as you finish signing up for Jasper AI. This Facebook group will connect you with other bloggers, business owners, and marketers who share your interests and are always happy to help and share new insights.

Live Q&As and trainings

Jasper also offers additional support via live Q&A sessions. These sessions, tagged “Ask Jasper,” gives you live access to Customer Success to answer all your unanswered questions.

While at it, check out Jasper Bootcamp, a 45-minute video series on navigating the platform.

Final thoughts: Is Jasper AI worth it?

When you have a lot on your plate, Jasper is a fantastic AI writing tool. Not merely fantastic, but the ultimate one. 

Jasper's high-quality AI output will enable you to publish considerably more content in a fraction of the time it usually takes. It simply streamlines the entire writing process.

Although there are certainly alternatives to Jasper AI (the most common of which is ChatGPT), they do not offer the same quality of output. ChatGPT, for instance, offers an excellent conversational interface but is far behind Jasper in this regard. Jasper facilitates quicker and simpler content creation through improved content management features, collaboration tools, integrations with SEO tools, and customized brand voice. 

These extensive capabilities and full-featured editor make Jasper the winner in the battle for user experience. 

So you might think you’re doing yourself a favor by using ChatGTP because it's free, but you’ll be missing out on Jasper Art, SEO features, Boss mode, and other features that Jasper AI offers.

And while ChatGPT works fantastically if you frequently write about timeless subjects, historical events, code snippets, or macros, Jasper Chat is unquestionably the victor regarding real-time data.

Again, I have to reiterate that Jasper is no silver bullet. It simply cannot replace the human writer. Although the content is of excellent quality, a human editor must still be present to deliver accuracy. 

That aside, Jasper AI is the most amazing discovery I have made on the internet. And I’m sure this will also be your case as soon as you conclude this piece and signup on the platform. Enjoy a generous free trial of 10,000 words to determine if it's right for you.

Have questions

What is Jasper AI?

Jasper AI is an artificial intelligence copywriting tool that aids writing and content creation.

How much does Jasper AI cost?

Jasper AI has 2 major plans. The starter plan starts at $29 monthly/ $290 annually, while the Boss Mode plan starts at $59 monthly and $590 annually.

How to write an article with Jasper AI?

To write blog posts on Jasper AI, you must first activate Boss Mode to get the long-form assistant. Then you choose the Documents template and fill in the title, content description/brief, tone of voice, and keywords. Watch Jasper do its magic.

How to use Jasper AI?

Jasper AI can be used in 3 easy steps: choosing a template, inputting your product data; and generating AI content.

Does Jasper AI create original content?

All content from Jasper is AI-generated and thus 99% unique. It has a little help from the web, of course.

What languages does Jasper AI support?

Jasper supports 24 input languages which are Bulgarian, Chinese, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Latvian, Lithuanian, Polish, Portuguese, Romanian, Russian (🤮), Slovak, Slovenian, Spanish, and Swedish. 

Jasper will output to 29 languages as well with English (US), English (British), Portuguese (Brazilian), Indonesian, Ukrainian (❤️), and Turkish being the additions.

Does Jasper AI offer a free trial?

Jasper AI does offer a five-day free trial during which 10,000 words of material are provided at no cost.

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Irina Maltseva

Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.

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