It's no shocker that HubSpot reigns supreme as a go-to CRM and marketing automation solution for businesses of all sizes. If you work in sales or marketing, you’ve come across their name at some point. HubSpot is a widely-used platform with a 31.61% market share in marketing automation.
When it comes to sales and inbound marketing, HubSpot is often thought of as the cream of the crop. But it's not all roses for the popular email automation software. There's tough competition in this ever-growing market.
The platform gives some of its services for free. But the cost of the many advanced features is on the rise. That's why it has become inaccessible for many growing businesses.
If you are looking for alternatives, you've come to the right place. This article presents the ten best HubSpot alternatives, detailing their strengths, ideal user types, and costs. So, let's get started.
Before we get started, let's look at the points why people prefer HubSpot:
When it comes to sales and marketing tools, there’s almost nothing you can’t do with HubSpot. With its intuitive CRM, marketers can design and segment large-scale marketing campaigns. In addition, its powerful automation capabilities allow teams to create more effective workflows.
From email outreach to website optimization, this one-stop shop provides users with everything they need in order.
Further, the platform helps companies to:
HubSpot's free CRM plan allows users to add unlimited team members and 1 million contacts. It goes beyond its integration with email programs like Gmail and Outlook. It also provides excellent team management features. You can set up forms, newsletters, and other features - all at no cost!
The platform has many helpful blogs if you find yourself in trouble.
In case your problem persists, you can contact the support team. Despite its large customer base, HubSpot offers efficient multilingual support.
HubSpot offers a vast selection of integrations to connect your preferred apps. This maximizes your subscription benefits.
The availability of a mobile app in HubSpot allows you to stay organized. It also helps in managing your business while on the go.
The jump from a free HubSpot plan to one of their paid plans can be pretty expensive for small businesses. For example, the Starter Plan is $20 per month and includes a limited amount of features.
HubSpot's Pro plans come at a hefty price of $890. It has advanced features such as:
It's worth noting that other tools offer similar capabilities at a lower cost, such as the ones on this list. Some of HubSpot's plans come with a 12-month contract and high onboarding fees.
The cheaper alternatives you can opt for are FreshWorks, Brevo, ActiveCampaign, GetResponse, EngageBay, and Pipedrive.
HubSpot's free plan's reporting features are limited. You'll need to buy their reporting add-on at $200/month to create custom reports. This add-on will also help you in creating multiple dashboards.
Compared to that price, ActiveCampaign and GetResponse offer more cost-effective reporting options.
The landing page and email templates provided by HubSpot are not exceptional. But it comes at an extra cost which can be a significant expense, especially if you're already paying a high subscription fee.
You can opt for platforms like Ontraport and GetResponse if you want better templates.
ActiveCampaign is a powerful marketing automation service. It has been providing small businesses with CRM and email marketing for years. The platform has an easy-to-use interface and seamless integration capabilities.
ActiveCampaign is the preferred choice for:
ActiveCampaign streamlines marketing, sales, and customer service with its advanced automation features. It is why I consider ActiveCampaign as one of the top alternatives to HubSpot.
ActiveCampaign comes with features like:
The platform offers a powerful CRM that simplifies automation between sales and marketing. Its lead/contact scoring and intuitive drag-and-drop pipeline interface are particularly noteworthy.
Its deep data integrations are handy for e-commerce businesses. It can help you import orders into your account. Currently, it supports WooCommerce, Shopify, BigCommerce, Square, Magento, and Stripe.
ActiveCampaign offers more performance tracking options than HubSpot with its range of reports. It also provides deeper insights than HubSpot. Platform's campaign, automation, and contact trend metrics reports are better than HubSpot.
It also provides powerful conversation reports. This helps to see how your live chat and email support teams perform. You can create goal-based reports customized according to your business objectives.
You can sync calendar tasks from Google, Outlook, and Apple Calendar within CRM. This feature has yet to be available in HubSpot.
When it comes to dashboard customizations, HubSpot takes the cake. The platform has ample customization options. Users can customize their dashboards to suit their unique business needs.
Unfortunately, ActiveCampaign offers fewer dashboard customization options. Although this feature in HubSpot isn't cheap either.
Additionally, the platform doesn't offer a free plan either. But the paid plans offer many premium features, making them excellent value for money.
For email marketing, marketing automation, reporting, and support, you can pay as low as $39. This ActiveCampaign plan includes 125 responsive templates. But CRM or landing pages are not included in this plan. Plus plan offers a landing page builder and a variety of templates. The Pro plan starts at $187/month for 2500 contacts.
Remember, HubSpot only includes email automation on its Starter plan. You have to pay $800 to get its full suite of omnichannel marketing automation features.
EngageBay is a cost-effective, comprehensive marketing and sales CRM software solution. It is best suitable for growing brands and startups.
It's one of the best alternatives to HubSpot for small and medium-sized businesses.
EngageBay's key features include the following:
The platform is best suitable for the following:
EngageBay offers exceptional value for money. Their yearly pro plan subscription comes at a fraction of the cost of HubSpot's onboarding fees.
The platform’s contact management system allows you to store unlimited information. You can add notes and documents and see email interactions and chat history with agents.
While Engagebay provides 39 integrations, Hubspot boasts over 1000 integrations. This makes it a comprehensive solution for businesses looking to streamline their marketing, sales, and customer service operations.
EngageBay offers significant savings of up to 90% while maintaining all features. It does not charge any mandatory onboarding training fees or needs yearly contracts. This makes it easy to cancel. It also provides more affordable options for adding contacts.
This makes EngageBay more suitable for small businesses. Whereas HubSpot is good for larger enterprises.
Ontraport's advanced features have earned it a large and growing user base. In fact, thousands of business owners in over 60 countries use Ontraport.
You can access a comprehensive suite of digital marketing tools like:
Ontraport is best suited for:
Managing a multi-layered marketing strategy can be overwhelming. Ontraport allows you to integrate your marketing efforts into one complete automated funnel. You'll be able to get a holistic view of your strategy and track its success in real-time - no more guesswork!
The platform offers an extensive collection of free automation templates for personalized automations. This enhances the buyer experience and user journey.
Ontraport's all-inclusive CRM contains all essential data about leads and customers. This makes the platform a formidable rival to HubSpot.
It also offers a wide range of responsive landing page templates. These templates are easy to customize and split test.
Additionally, Ontraport provides full e-commerce management features like:
Ontraport only offers support in English and Spanish. Whereas HubSpot has support available in 6 languages and teams in different regions.
The platform's reporting dashboard lacks visual appeal as it lacks graphs and charts.
Ontraport's basic plan starts at $24/ month for 500 contacts. It also offers a two-week trial to test before committing. The platform's basic plan is less expensive than HubSpot. But it has fewer contacts and features.
GetResponse is a Polish-based company with over 15 years of experience. The platform is multi-linguistic and offers access to 27 different languages. GetResponse has maintained its global presence in more than 180 countries.
The platform has exceptional email marketing capabilities. GetResponse has broadened its scope to include marketing automation software and landing pages. It positions itself as a rival to similar platforms such as ActiveCampaign.
One of their most talked about features is the conversion funnels. This feature helps businesses handle traffic generation.
GetResponse is best suited for:
It stands out as a solid alternative to HubSpot due to its conversion/sales funnel feature.
This feature includes pre-constructed templates that allow you to design your funnels easily. It has landing pages, forms, emails, and more. Additionally, this feature enables the processing of payments through popular gateways like Stripe, PayPal, and Square.
GetResponse offers more than 180 adaptable landing page templates. It can be A/B tested to achieve optimal results.
The platform is an excellent choice if you often use webinars in your marketing efforts.
It not only enables you to create webinars but also offers features such as:
In addition, GetResponse also provides analytics for your webinars, including:
GetResponse doesn't offer a CRM in its free plan. So, HubSpot might be a suitable option for you if you’re just looking for a CRM.
GetResponse has four pricing plans, starting at $19 per month. This makes it one of the most affordable options compared to HubSpot.
The Marketing Automation plan, which is their most popular, starts at $59 per month. It provides access to basic CRM, marketing automation, webinars, advanced segmentation, and sales funnels.
Keap, formerly known as Infusionsoft, is a comprehensive CRM and sales and marketing automation platform. The platform assists businesses in capturing, organizing, and nurturing leads. It allows marketers and sales teams to spend less time on repetitive and mundane tasks.
Currently, Keap claims that around 125,000 small businesses use their platform.
Keap is ideal for:
Keap's appointment scheduling tool makes it a solid alternative to HubSpot. This feature enables leads and customers to schedule appointments straight into your calendar. It reduces the number of no-show appointments. This feature also reduces the need for excessive scheduling coordination.
Keap offers a range of support options. It includes free migration, onboarding, and phone and chat support. Platform’s dedicated customer success managers will help you learn and use the software.
The platform can be a better option for small businesses. Whereas HubSpot is a comprehensive solution for all marketing needs.
HubSpot has excellent features and integrations. Its comprehensive range of features includes:
Many of these features are not offered by Keap.
Keap offers better value for money when compared to HubSpot. Additionally, the platform provides ample support, which makes it an attractive alternative.
Pricing is based on the size of your contact list. Keap occasionally offers discounts, so it's worth keeping an eye out for those. At the time of writing, the lowest-priced plan was paid yearly at $129/month (when paid yearly).
Brevo markets itself as a solution for relationship marketing. Launched in 2012, Brevo boasts a user base of 125,000 people.
Brevo offers a versatile range of features such as:
These features make Brevo a solid alternative to HubSpot.
Brevo is ideal for:
Many of Brevo's customers use its live chat tool. It can be manned by a customer service representative or a bot to answer prompts.
Brevo email marketing tools are excellent. It contains features that allow for the inclusion of personalized and dynamic content. These features assist in increasing conversion rates. The platform also offers a library of customizable templates to enhance your campaigns.
You can also send transactional emails such as invoices, order notifications, sign-up emails, etc.
This feature is not yet available in Hubspot.
With the Conversations dashboard, Brevo enables you to manage communication across various channels. It allows you to keep track of leads' messages via Facebook Messenger, Instagram, and live chat.
Brevo's marketing automation platform goes beyond a basic drag-and-drop interface. It allows for the creation of simple workflow automations. Additionally, Brevo provides extra help to create advanced automated workflows.
HubSpot's deal tracking and pipeline management features are more advanced.
Brevo's affordability makes it a great alternative to HubSpot. The free plan includes unlimited contacts, built-in CRM, marketing automation, and web tracking. Additionally, the upgrade to a paid plan is more cost-effective than HubSpot. Brevo basic plans start at $25/month for 20K emails and unlimited contacts.
Brevo's pricing model charges per email rather than per contact. This makes it an ideal solution for businesses that have monthly email volume but a large user base.
Brevo's editor offers a good selection of templates in the free plan. In contrast, HubSpot's free tier does not include any templates.
Freshworks is a comprehensive suite that provides a range of solutions for businesses. These include customer service, live chat, CRM software, marketing automation, and sales tools.
It offers the flexibility to opt for a sales or marketing cloud or a combination of both. The platform allows businesses to tailor the software to their specific needs. This can also help streamline operations.
The platform’s CRM is easy-to-use and well-suited for first-time CRM users. It comes with various productivity tools to increase efficiency and enhance sales.
Freshworks is best suited for:
Freshworks CRM interface is well-designed. It features a drag-and-drop deal pipeline view allowing quick and easy access to key data. Adding tags such as "warm lead" and "at risk" helps identify leads that require attention. This makes it a valuable tool for both marketing and sales teams.
Freshsales allows for the easy creation of territories and auto-assignment of leads to the sales team in a round-robin fashion. It enables quick engagement with new leads.
The platform streamlines the sales process and allows for efficient lead management. HubSpot cannot automatically assign leads to the appropriate salespeople.
Freshsales allows for data-driven decision-making on:
Whereas the AI capabilities of HubSpot are restricted to lead enrichment and scoring.
HubSpot's directory features over 1,000 integrations, with over 100 of them explicitly catering to customer service. In addition, HubSpot has a robust network of partners, with more than 6,000 solution providers. The platform also offers specialized service-focused courses through its HubSpot Academy.
Although Freshworks has a limited ecosystem, it is constantly expanding.
Both Freshworks and HubSpot offer:
But, when compared, HubSpot's CRM features are more advanced and easy to use.
Compared to HubSpot, Freshworks CRM is a more cost-effective solution. Freshworks CRM's most popular plan costs $69 per month, and the most expensive plan is $229 per month.
Zoho offers versatility that makes it suitable for businesses of all sizes and types.
Like HubSpot, Zoho is a comprehensive marketing and sales platform. It offers various services, including email hosting, website creation, and CRM software. Zoho also provides accounting, customer service, and project management software.
Zoho is best suitable for:
One of the standout features of Zoho is the availability of 3 different views (kanban, canvas, and tubular) for contacts, leads, accounts, and deals. Whereas HubSpot only offers 2 views.
Another unique feature of Zoho is the 'activities' section. It allows filtering by activity type, such as open tasks, tomorrow’s meetings, all calls, etc.
The availability of various filters makes it a convenient way to locate what you are looking for.
The platform also offers a wide range of reporting options. The analytics section is straightforward and easy to read. It also allows for the creation of custom dashboards.
The interface of Zoho CRM is easy to navigate, but it may not be as modern as HubSpot. Additionally, it does not offer live chat support. Whereas HubSpot only has fast support available.
HubSpot offers more features like event management and split testing. These features are not available on Zoho.
Both HubSpot and Zoho provide free plans with limited features.
Zoho’s paid plans are more affordable than HubSpot’s. Its prices range from $14 to $52 per user per month when billed yearly.
Pipedrive is a strong competitor to HubSpot's sales customer relationship management software. It offers various features to help generate leads and convert prospects into customers. Pipedrive’s interface is easy to navigate. It allows you to keep track of your sales and leads without interruption.
The platform’s CRM software is specifically tailored for sales teams. It is a powerful option that can meet the needs of small to medium-sized businesses.
There isn't a significant difference between HubSpot and Pipedrive. Both tools have robust reporting capabilities, are well-designed, and provide adequate multi-channel support.
Pipedrive is best suited for:
Both HubSpot and Pipedrive are known for their ease of setup and use. Both provide straightforward dashboards that provide essential data on the sales funnel.
But, it may be more challenging to use HubSpot. This is because it offers more features and customizations.
Both HubSpot and Pipedrive have customizable, easy-to-read reports. But, creating custom reports on HubSpot requires upgrading to the Professional plan. It can cost $800/month, which is quite expensive.
HubSpot's Free CRM plan is excellent if you want marketing features such as forms and landing pages. It also provides email marketing, marketing automation, and customer support features, while Pipedrive is excellent only for customer relationship management.
Pipedrive's pricing plans are straightforward. Plans are based on the desired features and per-user pricing. All plans include unlimited contacts. It eliminates the need to worry about extra charges for exceeding contact limits. The Essential plan starts at $14.90/mo.
HubSpot's pricing structure is more complex in comparison.
Salesforce is a cloud-based software that helps businesses to:
Platform’s Customer 360 suite encompasses all of its products and combines sales, service, marketing, commerce, and IT teams with a unified view of customer information. This helps in fostering more robust relationships with customers and employees for growth.
Salesforce is best suited for the following:
Salesforce uses artificial intelligence in its marketing automation tool called Pardot. This AI helps manage interactions with new leads and prepares them for sales reps.
The platform has caught up with HubSpot in terms of inbound marketing. It also offers better features for traditional outbound marketing.
Salesforce provides a dedicated business intelligence tool called Einstein. It is designed to enhance the performance of all departments, including marketing, sales, and service. The BI can also assist sales representatives in increasing empathy and support agents in boosting productivity.
Whereas HubSpot does not have any specific tools for advanced business intelligence.
HubSpot offers a free dedicated CRM solution. In contrast, Salesforce's core CRM functions may require the purchase of additional packages with added costs.
HubSpot's sales tools are easy to use and learn. It will allow your sales team to start selling faster than Salesforce's complex tools.
Salesforce pricing plans for 10k contacts begin at $1,300 per month when billed yearly. You can get more features by upgrading to the Plus or Advanced plans. It will cost approximately $2,600 and $4000 per month.
As you can see, many alternatives to HubSpot offer a cheaper and more suitable product for various business needs.
It's important to remember that different tools are better suited for different businesses.
Let's review which tools are best for specific needs.
For top-notch automation capabilities, consider ActiveCampaign, GetResponse, or Ontraport.
If you're searching for a tool that is both easy to use and feature-rich, Freshworks, EngageBay, or Zoho are great options.
Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.
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