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10 AI Search Monitoring Tools That Actually Deliver
February 17, 2026
By
Irina Maltseva
Unlike traditional search where you can track your position on Google, AI search results are generative and vary with each query. You have no idea if ChatGPT, Perplexity, or Google AI Overviews are recommending you, your competitors, or ignoring you entirely.
AI search monitoring tools automate this tracking across multiple AI engines and queries. We evaluated these tools based on platform coverage, tracking accuracy, ease of use, and pricing.
Profound is a no-brainer choice for AI search monitoring—it's the industry leader that deserves the #1 spot. Trusted by Fortune 500 companies including Ramp, US Bank, MongoDB, and Indeed, Profound has secured $35M in Series B funding led by Sequoia Capital and processes over 5 million citations daily across 10+ major AI platforms.
The platform has driven measurable results for enterprise clients, with some reporting up to 700% increases in AI referrals and six-figure revenue generated directly from AI recommendations. Profound processes 4 million+ crawler visits and handles 1 million+ prompts daily, making it the most comprehensive AI visibility platform available.
Key features:
Platforms it supports: ChatGPT, Perplexity, Google AI Overviews, Google AI Overviews, Gemini, Microsoft Copilot, Grok, DeepSeek, Meta AI, Claude.
Best for: Creating LLM-optimized content, tracking AI citations, monitoring ChatGPT Shopping visibility, analyzing AI crawler traffic, and enterprise-level competitive intelligence. Profound excels at showing not just IF you're cited, but WHERE those citations come from, HOW AI bots interact with your site, and HOW your products perform in AI-powered shopping experiences.
Pricing:
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Industry-leading platform with the most comprehensive AI engine coverage.
Sends millions of prompts daily, delivering unmatched visibility accuracy at scale.
First-mover advantage with breakthrough features like Conversation Explorer and AI shopping analysis.
SOC 2 Type II compliant, meeting enterprise-grade security and compliance standards.
Proven ROI, with clients reporting 700%+ increases in AI-driven referrals.
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Enterprise-level pricing geared toward Fortune 500 budgets.
Steeper learning curve due to data-dense dashboards and advanced reporting.
Primarily focused on monitoring, with content optimization requiring additional tools.
Scrunch positions itself as a comprehensive brand monitoring and optimization platform built specifically for the AI era. Founded by former executives from Hearsay Systems (who helped enterprises navigate the shift to social media), Scrunch has raised significant funding from Decibel VC and serves over 500 brands, including major marketing agencies like MIO Group and Product Hackers.
The platform takes a unique approach by not just monitoring AI visibility, but actively helping brands adapt their content for AI consumption. Scrunch customers report an average 40% boost in referral traffic and up to 4x improvements in AI visibility since adopting the platform.
Key features:
Platforms it supports: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta, and Copilot.
Best for: Brands wanting comprehensive competitive analysis alongside monitoring. Scrunch shows where competitors are cited but you aren't, which helps you identify content gaps and optimization opportunities.
Pricing:
Weekly prompt volume data helps prioritize which queries actually matter.
SOC 2 Type II compliant, meeting enterprise security and compliance standards.
7-day free trial allows hands-on testing before committing.
Tracks competitive presence across all major AI platforms.
Weekly data refreshes may feel slow for fast-moving or highly volatile markets.
Platform coverage is less comprehensive compared to enterprise-focused competitors.
Omnia focuses on helping SEO and marketing specialists get their brands surfaced by AI engines. Founded in 2024, the company recently raised €3.5 million in pre-seed funding led by Visionaries Club. The platform emphasizes simplicity and fast onboarding, making AI visibility tracking accessible without complexity. Early customers, including brands like Personio, ElevenLabs, and Trade Republic, report up to 3× visibility gains across AI channels after adopting Omnia.
Key features:
Platforms it supports: ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode
Best for: Marketing teams and agencies that need straightforward AI visibility tracking without enterprise complexity. Omnia emphasizes simplicity and fast onboarding.
Pricing:
14-day free trial allows hands-on testing before committing.
Simple, intuitive interface enables quick setup and onboarding.
Transparent pricing with no hidden fees.
Prioritizes actionable insights instead of overwhelming data.
Platform coverage is limited compared to more established competitors.
Relatively new platform that is still building out its full feature set.
Ahrefs Brand Radar is a standalone AI search monitoring tool that extends the trusted Ahrefs platform into AI visibility tracking.
The tool leverages Ahrefs' decade of search data expertise, tracking brand visibility across 6 AI platforms using over 190 million prompts—one of the largest prompt databases in the industry. Brand Radar takes a unique approach by modeling real-world user behavior rather than fabricating synthetic prompts. It pulls queries from Google's "People Also Ask" corpus and Ahrefs' massive 110 billion keyword database (28.7 billion actively tracked), representing actual search demand and natural phrasing patterns.
Key features:
Platforms it supports: Google AI Overviews & AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot
Best for: Tracking AI citations, monitoring brand mentions, analyzing competitors, and discovering content gaps. Particularly valuable for existing Ahrefs users who want AI visibility data integrated with their SEO workflow.
Pricing:
Massive prompt database (190M+) delivers broad and comprehensive AI visibility coverage.
Clearly shows which pages, domains, and content pieces AI platforms cite when mentioning your brand.
Included free during beta for all Ahrefs subscribers.
Methodology is grounded in real search demand from Ahrefs’ keyword database.
Easy-to-use interface that will feel familiar to existing Ahrefs users.
Some users have raised concerns about data accuracy, particularly for ChatGPT tracking.
Will become a paid add-on once out of beta ($199/month per index).
Learning curve when interpreting “media visibility audit” data versus performance metrics.
Semrush extended its SEO dominance into AI search with the AI Visibility Toolkit, launched in 2024. It monitors brand mentions in ChatGPT and Google's AI-powered search features, integrating AI visibility data with traditional SEO metrics in a familiar interface.
The platform is designed for SEO teams who want to explore AI search monitoring without abandoning their existing Semrush workflows. With over 10 million users already relying on Semrush for traditional SEO, the AI Toolkit provides a natural bridge for marketers transitioning into AI search.
Key features:
Platforms it supports: ChatGPT, Google AI Mode, Google AI Overviews, Gemini, and Perplexity.
Best for: SEO teams already using Semrush who want basic AI monitoring integrated into their existing workflow. Works well for businesses experimenting with AI visibility who aren't ready for specialized tools.
Pricing:
Unified platform that combines traditional SEO workflows with AI visibility monitoring.
Familiar Semrush interface significantly reduces the learning curve.
Prompt research treats AI queries similarly to traditional keyword research.
Integrates seamlessly with existing Semrush tools like Site Audit and Position Tracking.
AI monitoring feels more like an add-on than a core, AI-first capability.
Limited platform coverage, with no support for Claude, Grok, or DeepSeek.
No CDN integration for analyzing AI bot traffic behavior.
Smaller prompt database (~100M) compared to enterprise-focused competitors.
AIclicks.io was built specifically to go beyond analytics by turning AI search visibility data into concrete actions. Instead of just showing where your brand appears, it helps you optimize content to increase visibility across ChatGPT, Perplexity, Gemini, and other major AI platforms.
The platform combines monitoring with actionable recommendations and content optimization tools, closing the loop between insights and improvements. With promotional pricing starting at $39/month, AIclicks positions itself as an accessible alternative to enterprise-only tools, making AI search optimization available to growing brands and agencies.
Key features:
Platforms it supports: ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Grok.
Best for: Growing brands and agencies that want both monitoring AND optimization in one platform. AIclicks closes the loop between visibility data and content improvements.
Pricing:
Focuses on actionable recommendations rather than surface-level visibility metrics.
Promotional pricing makes the platform accessible for smaller teams.
Combines AI search monitoring with traditional SEO insights in a single workflow.
Unlimited seats included on all plans, making collaboration easier.
Less suitable if you’re only looking for traditional SEO reporting.
Newer platform with a smaller market presence than established SEO tools.
Am I On AI focuses specifically on ChatGPT visibility tracking with a simple, accessible interface designed for brands that want straightforward answers about their AI search presence. The platform shows exactly how often your brand appears in AI responses and provides weekly action items to improve visibility, taking the guesswork out of AI optimization.
Unlike enterprise tools with complex dashboards, Am I On AI delivers clear, actionable recommendations based on your specific ChatGPT visibility data. The platform supports multi-language tracking for global markets, making it valuable for brands operating across different regions.
Key features:
Platforms it supports: Primarily ChatGPT, with expanding support for other platforms.
Best for: Brands primarily concerned with ChatGPT visibility who want straightforward tracking without enterprise complexity.
Pricing:
Simple, focused interface that’s easy to navigate.
Provides specific, actionable recommendations rather than generic metrics.
Clear visualizations make AI search visibility gaps easy to identify.
Supports international markets, useful for global teams.
Platform coverage is limited compared to more comprehensive AI monitoring tools.
Less suitable for brands that need insights across multiple AI platforms.
Offers fewer advanced analytics features than enterprise-grade solutions.
SE Ranking extended its comprehensive SEO platform into AI visibility tracking with two products: integrated AI tracking tools within SE Ranking and SE Visible, a standalone AI visibility platform. The company leverages over a decade of experience handling complex SEO data to deliver AI search monitoring across Google AI Mode, Google AI Overviews, Gemini, Perplexity, and ChatGPT. Users consistently praise it as "the most well-rounded AI SEO checking tool" for its combination of traditional SEO capabilities and emerging AI visibility features.
Key features:
Platforms it supports: Google’s AI Mode, AI Overviews, Gemini, Perplexity, and ChatGPT.
Best for: SEO professionals wanting AI visibility integrated with comprehensive SEO tools. SE Ranking offers the most well-rounded approach for teams managing both traditional and AI search.
Pricing:
Comprehensive AI platform coverage at a competitive price point.
Included in SE Ranking subscriptions at no additional cost.
Daily tracking across most supported AI platforms.
“Not cited” insights clearly show where competitors are mentioned but your brand isn’t.
Does not support all large language models.
Interface can feel scattered across multiple sections.
AI visibility data can fluctuate day to day, which may require trend-based interpretation.
Writesonic combines AI content creation with comprehensive GEO (Generative Engine Optimization) tracking, offering a unique all-in-one approach to AI search visibility. The platform monitors visibility across 10+ AI engines while simultaneously helping you create content optimized for AI citation.
Originally known as an AI writing platform, Writesonic evolved to include full AI search monitoring capabilities, making it valuable for content teams that want to both track performance and produce optimized material in one workflow. The platform's GEO Action Center provides specific, prioritized recommendations that turn raw visibility data into concrete fixes.
Key features:
Platforms it supports: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Microsoft Copilot, Grok. DeepSeek and Meta AI are coming soon.
Best for: Content teams that want to create AI-optimized content while monitoring performance. Writesonic closes the loop from insight to content creation to tracking.
Pricing:
Comprehensive platform that combines AI search monitoring with content creation.
Broad AI platform coverage without charging extra fees per engine.
Action Center translates visibility data into clear, specific fixes.
7-day free trial makes it easy to test the platform before committing.
AI visibility features are newer compared to more established monitoring platforms.
Higher prompt limits require upgrading to more expensive plans.
Content generation focus may not appeal to teams looking only for analytics.
AthenaHQ was built by former Google Search and DeepMind engineers specifically for Generative Engine Optimization, bringing deep expertise from the world's leading search and AI teams. The platform focuses on attribution and automation, uniquely connecting AI visibility directly to revenue outcomes through Shopify integration.
Unlike monitoring-only tools, AthenaHQ uses autonomous content optimization agents to identify gaps and draft improvements at scale, though these require configuration to match your brand voice. The platform is backed by Y Combinator and serves growth-focused brands that need to demonstrate the financial impact of their AI visibility investments.
Key features:
Platforms it supports: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok.
Best for: DTC brands and enterprises that need to prove ROI from AI search visibility. Athena's Shopify integration connects visibility metrics to actual sales data.
Pricing:
Revenue attribution enabled through Shopify integration.
Built by engineers with deep expertise in search and AI technologies.
Autonomous agents can draft content optimizations at scale.
Supports prompt variation generation and content gap analysis.
High starting price ($295/month) targets enterprise budgets.
Base plan only supports single-country tracking; multi-region requires Enterprise plan.
Autonomous agents require configuration to align with brand voice.
Steep learning curve to fully utilize all features.
Staying visible in AI search starts with understanding how and where your brand appears in AI-generated answers.
If you're just beginning with AI search monitoring, start with Ahrefs Brand Radar if you're already an Ahrefs user, it's the easiest entry point. For growing teams needing both monitoring and optimization, AIclicks.io offers the best value at $39/month (promotional). Enterprise brands should evaluate Profound for its comprehensive coverage and dedicated support.
Pick one tool from this list and start tracking visibility now. AI search is already shaping what users see when they ask ChatGPT, Perplexity, or Google AI about your industry. The brands that start monitoring and optimizing today will maintain visibility as AI search continues to grow.
Irina is a Founder at ONSAAS, Growth Lead at Aura, and a SaaS marketing consultant. She helps companies to grow their revenue with SEO and inbound marketing. In her spare time, Irina entertains her cat Persie and collects airline miles.
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